Scenius: Switched-On Marketing

Scenius: Switched-On Marketing

Free “gifts” for real estate webloggers: “The need to deny influence is damaging to the soul”
On Vendorslut Eve, here are a couple of quick notes on free “gifts” and their intended influence. ...

Are You Ready To Be Sued In 2009?
Sorry to alarm you but seriously…are you prepared to be on the defending side of a big lawsuit in 2009? ...

Godaddy, You Go To Far.
Hello Godaddy.  I hate you.  A bunch.  Why?  Because everything is about you, not me. ...

Worst Recession Since the 30s Will end in 2009
Economists at Wells Fargo predict the economy will improve by the second half of 2009. ...

The Future of Real Estate Communication
Yesterday I was perusing online through my cell phone bill.  I took note that my two teenagers ages 15 and 17 had sent and received over 10,000 text messages – in December. ...

MLSs Should Pay Attention to Doc Searls
... I think the reason we get upset about What Twitter is Doing, or What Google Is Doing, is that we are too dependent on them. ...

On tap: Macworld and CES
It's time once again for tech companies to provide a glimpse of what they've been cooking up for the year ahead. TechFlash will be covering the Macworld Expo in San Francisco and the big Consumer Electronics Show in Las Vegas next week. ...

Recession Could Bring Big Change in What Consumers Demand in New Homes
What will new homes look like after this recession, which has brought construction nearly to a halt? ...

What would Greg Swann do? Integrity, transparency and Web 2.0
... But if you don’t sculpt and burnish your reputation for integrity in everything you do, you probably won’t have a chance to explain yourself later. ...

By publishing enough of the right information, Mom and Pop teams can triumph over Redfin, VOWs, Realty.bots or big-name brokers
... The problem Mom and Pop have, going forward, is a publishing problem. ...

New iPhone e-book application takes aim at Amazon’s Kindle
Is Apple's iPhone emerging as the primary competitor to Amazon's Kindle electronic book reader? ...

Fidelity closes LandAmerica deal
Fidelity National Financial Inc. has closed a deal to acquire troubled LandAmerica Financial Group Inc.'s underwriting companies, making the company the nation's largest title insurance underwriter. ...

Are All the Homes for Sale in Foreclosure? I Don’t Think So…
... Since the price drop-data is for November while mortgage rates declined in December, it may be that the market just needs time to respond. ...

8 Solutions to Keep 2009 from Going Down in Flames
... So, here’s a list of 8 solutions to your current economic, real estate woes. ...

The Frog and Scorpion (Millenium Edition)
... Blago is to public service what Bernard Madoff is to investment advisory; a modern day pirate, raping and plundering. ...

Learning to Appreciate the Arts
Not everyone appreciates the entertainment value of watching the body politic. ...

Top 10 Fastest Growing States in the United States 2007-2008
Do you want to live in a state that is growing rapidly? Then head to the Mountain West where six of the top 10 fastest growing states are located or the Southeast where 3 are located. ...

Mortgage Rates are at 50 year lows!
Mortgage markets improved last week for the second week in row. After the Federal Reserve said it would use “all available tools” to stimulate the economy, traders responded by driving mortgage rates to 50-year lows. ...

Social media is a tool and a mindset
A recent post by my good friend *John Jantsch asserts that "social media is a tool, it's not a religion, there are no real rules and we are experimenting every day." ...

Blog Blazers - Get a Glimpse in the Mind of 40 Successful Bloggers
One of the books that has hit my mailbox lately for review is Blog Blazers - a book of interviews with 40 top bloggers exploring how to create successful blogs. ...

John Kalinowski’s custom real estate signs - and his custom-made approach to everything at his new Cleveland real estate brokerage

Totally stunning email this morning from John Kalinowski of LiquidBlueRealty.com. John is a profile in courage, to my way of looking at things. He’s just launched a brand new brokerage. In this real estate market. In Cleveland. ...

Joe Strummer: My thoughts on the looming crisis
... In this essay, penned yesterday, Strummer shares with us his reflections upon the burgeoning economic crisis ...

Feedback: The Breakfast Of Champions.
People say ‘gimme feedback,’ but when you ‘give ‘em what they want,’ which is honest feedback, it comes off as harsh or whatever. ...

Random Thoughts For The New Year
For 30 days, consciously eschew multitasking when it comes to your professional life. ...

Welcome to the Anthropocene
... Some geologists believe human impact on the planet is so strong it warrants viewing this period of time now as the dawn of the Anthropocene. ...

A Poke (in the eye) from Facebook
... In Australia we were recently treated to a quick look behind Facebook’s curtain and I have to tell you: the king ain’t wearing any clothes! ...

Making a Scenius scene to make an impact on your target market
... With the right scene, you can aggregate content and share it with people you want to do business with. ...

“Ben Bernanke Is Now One Of Us” Booyah!
... Cheerleader Jim Cramer is now certifiably confident that housing will bottom in 2009 and the economy is saved because of the Fed’s recent action. ...

New “What If” Feature Added to HomeGain’s Home Values Tool
We launched a new “what if” feature to our instant home valuation tool earlier this evening. ...

A Web 2.0 feud: Zillow and Trulia
Is Zillow.com co-founder Rich Barton pilfering ideas from San Francisco rival Trulia? ...

What’s Macworld without Apple?
Apple surprised the tech world this afternoon with the news that CEO Steve Jobs won't be delivering the upcoming Macworld Expo keynote, and that this will be the company's last year at the annual conference. ...

The Fed Translated…
The Federal Open Market Committee decided today to establish a target range for the federal funds rate of 0 to 1/4 percent. ...

What matters more — Attitude or Aptitude? I had always put my money on Application, but I realized the best bet is all three
... But it doesn’t matter how many times you say, “I can do it!” — if you don’t actually know how to edit 1,407 files in four minutes. ...

Fed Drops Interest Rates To Near Zero
I am not sure what this will do to home sales, but the benchmark rate hitting near zero can not be great. ...

Predicting the Future of Residential Real Estate Brokerage
Okay, so they’re not really all "100%". Re/Max is now a maximum of a 95% split. Further, most of the 100% companies have various other more traditional splits (IE: 70 - 30) for those who can’t pay the standard monthly bill. ...

MGM Mirage Sells Treasure Island
MGM Mirage agreed to sell its Treasure Island Hotel & Casino for $775 million to billionaire Phil Ruffin, relieving pressure on the company. ...

The Millionaire’s Secret Trait That Attracts Crazy Amounts of Success
... The millionaires’ secret trait is: Generosity. ...

Bank-Owned Listings Shoot Up
... Since we pay by the record, this means that, for the markets we cover, the number of bank-owned listings not in the MLS has, in one month, increased 123%. ...

In Detroit, Idle is a Four Letter Word
In a prior life, before becoming a licensed real estate professional, I was responsible for implementing supply chain technology in the discrete manufacturing arena - more specifically - the auto industry. ...

Yet Again - The Importance of an Effective Web Presence
The NAR Profile of Home Buyers and Sellers 2008 is chock full of valuable information. ...

Is MLS destined for the cloud?
... How much value could be created by the Real Estate Standards Organization if it were able to implement and gain adoption on universal property IDs? ...

Hope and despair at the onset of economic recession: Who cares about the tunnel? All I can see is the light…
... If despair were a classroom discipline for which one could be tested and graded, I would probably flunk out. ...

Some of the best discussion yet on the RE.net
If you aren’t paying attention to the discussion on the future of real estate sales going on over many blogs the last week or so, you should go read up now and lay down some comments.  This is really good stuff. ...

Is an iPhone Under Your Tree This Christmas?
If you had but one item you could purchase or have someone get for you as that special gift this year, I would highly recommend the Apple iPhone. ...

Why Buy a House?
... Economic figures suggest that the whole world is falling apart and Armageddon is soon upon us. ...

Did Home Prices Hit a Lifetime Peak?

The lead story in USA Today suggests we may never again see housing prices as high as they were two years ago. That may be an overstatement. ...

Why Breaking This Childish Habit Would be an Ugly Mistake
... Professional Negotiator Peter Stark tells the story of a son who is a master at asking for something over and over again, from many different creative angles, until he accomplishes his goal. ...

Will Real Estate Ever Have a 900 Pound Gorilla?
... Take what is currently, factually, the really biggest real estate company in the world, Realogy: other than Sotheby’s what brand do they have that matters? ...

YourYoutubeMillions.biz - Make Easy Money on YouTube, Guaranteed
Remember seeing all those ads about making easy money with AdSense? Pretty soon those hucksters will be displaying ads on how to make easy money on YouTube, based in part on this NYT article about how a couple YouTube video creators are making $20,000 a month. ...

Redfin drops Microsoft Virtual Earth for Google Maps, looking for speed
Online real estate site Redfin, once a high-profile showcase for Microsoft's Virtual Earth technology, said this morning that it's switching exclusively to Google Maps in an effort to improve map-rendering speed on its site. ...

Scenius by BloodhoundBlog. Echo this scene.

How To Avoid Foreclosure In Georgia

Posted by Doug Quance on January 3rd, 2009

Georgia Is A "Fast Track" Foreclosure State - Count On It

When you fall behind on your mortgage, there are only four basic resolutions to your situation:

  • Cure the default - bring your mortgage current
  • Negotiate a loan forbearance or modification
  • Negotiate a short sale
  • Surrender the deed or the lender forecloses

Lets take a quick look at each one.

If you are able to bring your mortgage current, and the circumstances that caused you to fall behind are no longer present - this is the best solution. Your credit rating will suffer a little because you fell behind… but by bringing your mortgage current and making the future payments on time, you can rebuld your credit rating.

If you can not bring your mortgage current - but the  circumstances that caused you to fall behind are no longer present - you might be able to negotiate a loan forbearance or modification. A forbearance allows you to resume making your normal monthly mortgage payments - with an additional partial payment for several months until your delinquency is eliminated.

For example, if you were three months behind, and the bank allowed you to make a payment equal to one and a half payments each month - you would make an extra half a month payment for six months.

A loan modification  would actually change the terms of your mortgage - for example, your deliquency could be added to the back of the loan, extending your mortgage to a later date.

If those options won’t work for you, it’s time to consider a short sale. A short sale occurs when a property is sold and the lender agrees to release their lien for an amount that is less than what is owed - a procedure that just happens to be our specialty. If you truly can not afford to keep your home - chances are that you’re eligible for a short sale.

A good short sale deal is the lesser of two evils to your bank, so as long as a short sale makes more financial sense than a foreclosure - there’s a good chance they will agree NOT to pursue you in the future with a deficiency judgment. On the other hand, if you should let your home go into foreclosure - you can count on them seeking a deficiency judgment.

If you are unable to sell your property by short sale prior to foreclosure, and you only have one lien holder, then you might be able to surrender the deed to the lender in what is called a Deed In Lieu Of Foreclosure. This is a voluntary foreclosure, whereby you are giving the bank immediate control of the property. By surrendering the deed - along with a broom-clean property - you’ll reduce the expenses that the bank will eventually sue you for.

Since you are much better off by avoiding the foreclosure, let me take a moment to describe how we can help. We’ll first assess your current situation and your desires. Based upon our assessment, we’ll determine the best way to help. We may refer you to a law firm that specializes in loan modifications. We may bring in an investor to place an immediate offer to stop the foreclosure - or initiate the process. There are several options that can all accomplish the same goal of helping you avoid foreclosure through a short sale.

To get started with your assessment, call our Finance Specialist Cindy McDanel at 770-572-7002 and tell her about your particular situation.


As always, if you have any questions regarding real estate in the greater Atlanta area, feel free to contact me here.

A Rather Extensive Residential Holiday Light Display

Posted by Doug Quance on December 10th, 2008

Some People Take This Holiday Season Way Too Seriously

Taking The First Step Towards A Short Sale In Atlanta

Posted by Doug Quance on December 9th, 2008

If You Can No Longer Pay - You Need To Make Plans To Go

The holidays always bring both joy and sadness to me. I know what it is like to have too much Christmas list left at the end of the money - and I bet this holiday season will be particularly hard on many fellow Georgians.

The recent housing report shows that 1 in 9 homes are in some stage of foreclosure right now, and today I met with a new client who lost his middle management job last summer. Trying to keep a good face on things, he was in the middle of pulling out the Christmas lights to dress up the house when I arrived.

He explains to me that he can no longer pay his mortgage, and that this will be the first time he has missed a payment in the twelve years he has owned his home. Being at retirement age, he has found out that finding a meaningful job is far more difficult than he had previously thought it might be. He’s quickly running out of cash and unemployment benefits and can see he will not be able to keep the house.

What this new client did that was most notable - he called me before he was 30 days late. Yep, this is the first month that he couldn’t pay. I was listing his property before he was 30 days late. That’s very important, as he is giving me the best chance to find a buyer and negotiate with his lender.

I set the list price of the home at a price that is much lower than a recent appraisal for refinance, as  re-fi appraisals are useless as true indicators of value. I looked at which homes had recently sold, what similar homes are pending sale, as well as what other comparable homes are now available that this listing will be competing with. We have time to test out the high end of the market before we get aggressive with price reductions.

My client will get through the holiday season with bittersweet memories of the home he has loved for the last twelve years. He can expect to remain in the house for the next few months, keeping the lights and the heat on while we look for a buyer. We’ll get a buyer in the next 60 days or so, and then close in the following 60 days - or less. Well that’s the plan anyway.

If you’re struggling with your mortgage - you need to make arrangements to protect your credit and minimize your liabilities - and the short sale can do both. Many short sale payment arrangements result in NO deficiency judgments and NO tax penalty. A short sale is always better than a foreclosure.

To start the process of evaluating your options, call our staff loss mitigation specialist Cindy McDanel at 770-572-7002.


As always, if you have any questions regarding real estate in the greater Atlanta area, feel free to contact me here.

Ask The Broker: Can We Sell Our Home By Short Sale?

Posted by Doug Quance on December 3rd, 2008

Homeowners Must Qualify To Sell Their Home By Short Sale

"When we bought our home, the interest rate was lower. Our credit wasn’t that good and our lender told us to pay our mortgage on time and we could refinance it in a year or so and get a better fixed rate.

In spite of work that we have done on the house, the current market value is not as high as our loan, and our monthly payments keep going up. We can’t afford higher payments - how can we do a short sale?"

You are in a similar predicament to many people in America right now. The tidal wave of foreclosures was caused - in part - by sub-prime lending that used "teaser" rates in the first few years that then escalate to higher payments as the loan matures.

You might be a candidate for a short sale - but only if you can demonstrate that you can no longer afford the home. If the lender believes that you have exhausted your ability to comply with the terms of your mortgage - then the chances of getting you out of that property by short sale are good.

However, if you obtained your mortgage by fraudulent means - such as lying about your income - then the chances of saving you by short sale are slim.

Short sales are reserved for those homeowners who are unable to keep their commitment - but obtained their mortgages in good faith. If you perpetrated a fraud on the lender, you can forget about getting their help in preserving your credit.

Part of  the process for obtaining a short sale approval from your lienholders is providing bank statements and tax returns to help prove your hardship. If you are seeking a short sale simply because your mortgage is greater than the value of your home - save your breath. It ain’t gonna happen.

The first step of our process begins with evaluating the homeowner’s options and desires. For homeowners who want to stay in the property, we examine the options that could achieve that goal - and with new federal programs rolling out, that option will become more available in the next few months.

If our analysis shows that keeping the home will not be an option, we assist with the alternative option of selling the home before the lender forecloses. The short sale process is a lengthy one - so every day is precious and valuable.

The worst thing a delinquent homeowner can do is wait too long to seek help. The goal is to find a buyer BEFORE the lender forecloses. If the homeowner waits too long - there will be little that can be done. We can often postpone the foreclosure if given enough time - but calling us after your home is being advertised for sale on the courthouse steps is a little late.

To start the process of evaluating your options, call our staff loss mitigation specialist Cindy McDanel at 770-572-7002.


As always, if you have any questions regarding real estate in the greater Atlanta area, feel free to contact me here.
 

Are You A Candidate For A Short Sale Or A Foreclosure In Atlanta?

Posted by Doug Quance on November 26th, 2008

Helping Select Atlanta Homeowners Avoid A Foreclosure

One of the most difficult decisions a homeowner can make is to take action to leave a home they can no longer afford to keep. It is so difficult that most homeowners will freeze like a deer in the headlights - and then get mowed over by the sale of their property on the courthouse steps. Others will list their property for sale - but at such a high price that it will not attract any offers - once again resulting in foreclosure.

In today’s market, it is not uncommon to find many homeowners who do not have sufficient equity to sell their homes at market value - and still be able to pay all the expenses of that sale, which could include repairs, closing costs, and brokerage fees.

There is an alternative for many homeowners who find themselves unable to pay their mortgage - but it requires a proactive approach. It is called the short sale. A short sale occurs when a property is sold and the lender releases their lien for an amount less than what is owed. For this to occur, any secondary lienholders must also agree to release their liens, in most cases for substantially less than what is owed.

For a variety of reasons, not all attempts at a short sale can work. Homeowners who have ample assets will NOT be able to get a short payoff approved.  Second mortgages and other liens on the homeowner’s property - particularly IRS liens - can make the process very difficult to navigate, though not impossible.

One of the primary reasons for selling your home under the terms of a short sale is that you avoid a foreclosure. There’s nothing like the big, black mark of a foreclosure on your credit file… and many candidates for a short sale have otherwise fairly decent credit histories. While you will have some credit damage from late payments, a properly performed short sale will show your debt as paid in full - which preserves a great deal of your credit history that a foreclosure would otherwise destroy.

Another reason is that if you lose your home to foreclosure - and the lender sells the home for less money than you owed - the lender can seek a deficiency judgment against you.

In the past, when your lender accepted a short payoff, you would receive debt forgiveness… often accompanied by IRS form 1099-C showing the forgiveness as taxable income.  Under the Mortgage Forgiveness Debt Relief Act of 2007, taxpayers may exclude debt forgiven on their principal residence if the balance of their loan was less than $2 million. The limit is $1 million for a married person filing a separate return.

So you see - a short sale can be the best path to take when you can no longer afford to keep your home.

Time Is Precious  When Selling Your Home By Short Sale

The biggest mistake you can make is wasting time with an ordinary agent with an unrealistic list price. That is a recipe for disaster! Most agents don’t have  the foggiest idea about how to properly price a property to sell at a price that the lender can be convinced to accept.

Let me rephrase that. Your agent needs to be able to perform a comprehensive Broker Pricing Opinion - as well as take a variety of other factors into consideration - when putting the right price on your property. This price needs to be low enough to attract a buyer - without being unreasonably low, as your lender has to be convinced that your home could not sell for a higher price.

When an initial price has been established, systematic price reductions must be made - usually weekly - until an offer is presented. Keep in mind that as a homeowner who is seeking to sell by short sale - you are on a runaway train heading for the proverbial washed out bridge. You have a very limited amount of time to present an offer to your lender, so first and foremost - you need an offer. Without an offer,  you have nothing - as it is difficult to convince the lender to refrain from proceeding with the foreclosure without one.

Once an offer has been made and accepted, your agent will prepare the short sale package (or will contract a company to prepare the package for them) and then begin negotiations with your lender and any other lienholders.

This is a strange twist for many agents, because at this point - your agent becomes an advocate for the buyer. Your agent is working to get the buyer the property at the price s/he has agreed to pay… because a short sale at ANY price is in your best interest. Your agent has to convince your lender  (and any other lienholders) that the short sale is in their best interest, too.

Since you can not receive any money from any party when doing a short sale, the sale is the ultimate goal - not the price.

Be Wary Of The Tsunami Of Offers To Help In Your Mailbox

When your lender serves you with a Notice Of Default, your mailbox will be stuffed full with offers to "help". Most of these "offers" are nothing more than buzzards trying to profit from your misery. Many will offer to give you some "walking away money" in return for you signing your home over to them. Others will offer - for a fee - to bring your mortgage current and lease your home back to you.

It wouldn’t be so bad if the offers were only given by mail - but these people are relentless… and many of them will come to your home - often several times - in their quest to "help".

I won’t say that ALL of thes