Scenius: Switched-On Marketing

Scenius: Switched-On Marketing

What If The Real Estate INDUSTRY Didn’t Control The Real Estate Market?
... That lopsided opacity was the real reason for the eventual implosion of the real estate market. We hid market information from the buyers while the Baby Boomers moved through the home ownership life cycle. ...

Are Our Customers EnTitle-ed To Better Fees?
Admit it.  You’ve wondered if there was a lot of fat in title policies, didn’t you?  I mean, how many claims does a title company REALLY get in this “nobody trusts anyone” market? ...

Why Real Estate Agents Should Stop Playing Loan Officer
I wasted a few hours this week cleaning up the messes that real estate agents created for their first time home-buyers. End result - loan officer still looks like a jerk, but now the borrowers are really confused about who to trust. ...

Swiss Accounts, Condo Developers, and an Open Door
Americans who hide money offshore have a almost mystical belief in foreign bank secrecy laws. Whether it is Switzerland or the Carribean they believe that these countries’ laws and bankers will protect them from the U.S. government’s investigators and tax collectors. ...

Why move to Dayton Ohio? “It’s time to reverse the wagon train”

I had an interesting conversation the other day. A potential buyer is looking online and finds me and gives me a call. He’s a Californian. He’s a family man. He’s a hard-working construction guy. We have a long talk. …

Go ahead, Google me and see what happens

Really.  Google “me” in your search bar or Google home page and see what happens. …

Some Home Buyers Believe Agents Work for Free

When home buyers go out to look at homes with their buyer’s agents, every single buyer’s agent expects to get paid. …

10 reasons big box brokers suck

Did I really just say that? Sorry but it’s high time to call a spade a spade. …

Real Estate Blogging Interest Picking Up

I’ve experienced more calls and emails in the last couple of weeks from real estate professionals with static websites who want to blog, particularly on WordPress. …

The Bottom Line on MLS Data Standards

In a post last week, I asked a pretty open-ended question: “Are the costs of an MLS [coverting to a standard format] worth the long-term benefits?” …

California Proposes to Regulate REALTORS Alongside Pawn Shops, and Lenders, and Banks… Oh MY!

Assemblyman Pedro Nava sponsored a bill (CA-AB33) to reorganize our state’s financial services’ regulators to be under one umbrella, the newly created Department of Financial Services.  The idea is to save a bunch of money for the State. …

Chinese Drywall Corrodes Pipes and Blackens Jewelry, Sickens Families

The housing boom created a need for more drywall, so suppliers went to China to get it. This may have been a huge mistake. …

Facebook Advice… Straight From the Buck’s Mouth

One of the interesting things about reading cutting edge, real estate thinkers here and elsewhere is how, every now and then, we miss the forest for all the trees. …

Battle Back With Your Posse

Seth Godin calls it a “tribe”, I call it a “posse” but they are both slang words for network.  If you’ve heard me speak at any of the Unchained events, you learned about my “deliberate posse creation” using social networks. …

How To Sell Using Social Media… Without Pissing Everyone Off

There’s no doubt the online marketing space is changing due to social media. It’s been happening for at least 5 years, but the pace of change seems to be accelerating. …

Do Clients Spell Service R-E-S-U-L-T-S? Bet They Do

Lately I’ve wondered if some of you have noticed the same thing I have. I’m talking about the how the concept of service has been elevated to somewhat of a deified state. …

Pulte Acquires Centex Homes

Pulte and Centex announced today that they would merge to become the largest player in the homebuilding industry, dwarfing rival D.R. Horton. The $3 billion stock-for-stock merger is a sign that at least Pulte’s management thinks a bottom may be near in the housing bust. …

Which is the Best Business Structure for Real Estate Investors?

Anyone who has closed on a purchase of real estate knows one simple fact: the legal profession kills a lot of trees. …

A brilliant and simple guide to how we are being lied to about the meltdown

There has been a deliberately high signal-to-noise-ratio (”the ratio of a signal power to the noise power corrupting the signal“) around the financial fiasco. The reason for this is the same reason that a magician does patter — to divert your attention from the sleight-of-hand. …

Why Long Copy Will Never Die

… About 20 minutes after the development of HTML, some clever copywriter worked out a formula to use long copy to sell stuff on the Internet. …

MGM Mirage Weighs Casino Sales

MGM Mirage hired Morgan Stanley to handle the potential sales of two of its steadiest cash cows, MGM Grand Detroit and the Beau Rivage casino. …

Big Question: Would a standard MLS data format matter?

I’ve long advocated MLSs to work together on as wide of a basis as possible (nationally or regionally) to agree on a common data format for MLS listings. …

City Center May Get Investor

Real estate investment firm Colony Capital is considering a possible investment in the troubled City Center project in Las Vegas. …

Hey Sunshine! Tell Me About Your Day

I’ve not only been a broker since January of 1977, but the designated broker since then too. For those not familiar with the term, a designated broker is the one with the dotted line drawn on their neck. The buck stops with the DB. …

HOPE for Homeowners Saves 1 Home - 1 Home???

Wow! That is the word for this epic failure. The 300 billion dollar Hope For Homeowners program the government touted as being the savior for 400,000 families has their results in. They saved 1 homeowner out of the 752 applications. …

The “Bad Bank” Plan…(complete with music and video)

I’ve copied the announcement from the Treasury that sent the markets on a moonrocket today and thought that I would “walk you through it” so that we can get a better feel for whether this is a relief rally or something sustainable (and therefore what it means for mortgage rates). …

Nest Realty, Jim Duncan’s new broker, joins the custom sign club

Long-time real estate weblogger Jim Duncan moved to a new brokerage recently — Nest Realty. As a part of their launch, they’re building custom real estate yard signs, the prototype for which you can see above. …

Chicken or Egg? A Survival Guide to The Great Mortgage Refinance Boom of 2009

The Fed announced that it will buy up to a trillion dollars more in mortgage-backed securities and mortgage bond traders reacted positively on Wednesday.  Mortgage bonds were up 1.25% which would theoretically lower rates to the 4.5% range; that didn’t happen today.  Lenders didn’t pass that largesse through and only lowered rates to the 4.75% range in the morning. …

Bankruptcies strike real estate brokerages

Bankruptcy is a fact of life. And it’s a fact that has never been far from the collective community of real estate brokers and salespeople, though it may be much closer in the current climate. …

iPhone 3.0 Adds Copy and Paste, MMS, Search, Notes Sync, and Tons More [IPhone 3.0]

The iPhone event just ended, and the upcoming iPhone 3.0 software update adds a ton of new functionality to the iPhone—claiming over 100 new features, including long-awaited copy and paste, MMS messaging, and more. …

NAR 1, Banks 0 - Banks Out of Real Estate Brokerage

Realtor.org announces that the eight year battle to lock large banks out of the business of real estate brokerage has ended. President Obama has signed legislation that prohibits banks from entering the real estate brokerage and management business. …

February Foreclosures Up 30% from 2008; Does Obama Own the Crisis Yet?

Almost 291,000 homes across the US received at least one foreclosure-related notice last month, up 6 percent from January, says RealtyTrac.com, a compiler of foreclosure data. …

BloodhoundBlog Radio: VA Home Loan Tutorial For California REALTORS

I recorded this webinar on March 11, 2009. Listen along and click through the links as I discuss them. …

Kicking the CAMELS Habit: Is Your Bank “Safe and Sound”?

The FDIC developed an acroynm for the composite ratios it runs to “rate” the financial health of its member banking concerns. An index, ranging from one to five is calculated and the FDIC premium charged to the institution is commensurate with its CAMELS rating. …

How to Write With Confidence

Writing sounds easy enough, right? Just slap some words onto a page, spell-check, sense-check, job done. …

Four VA Home Loan Myths Debunked

Are you using VA loans properly in your real estate brokerage business?  Most agents don’t fully understand them and their customers are suffering because of it. …

With zinepal.com you can create a targeted magazine in no time flat

The Scenius set, set in motion by Teri Lussier, has been playing with a clever little web app called zinepal.com. It’s a further elaboration on the kind of feed games we’ve been playing for months, but zinepal takes us into the world of atoms. …

I want my… I want my… I want my TA-R-P

This is getting too easy.  Financial Times interviewed Bank of America CEO Ken Lewis. His answers reveal why the quasi-government agency that BAC has become is destined to fail. …

WPLookup - The Google Search of WordPress Functions

I have always found the codex to be too difficult sometimes, and the search has always been very ineffective, especially when I am looking for something as simple as a WordPress function.

WPLookup tries to help fix that issue by providing a simple search interface for connecting you to various codex function pages quickly. …

WordPress - Not Just For Blogging Anymore

It’s certainly no secret that I think the WordPress self-hosted platform is the way to go in developing a web presence for the real estate professional who wants to do it on their own and control the result. …

Why the economy isn’t ruined

As I was coming home from the Clareity conference last Friday, I was struck by how many people there were in the airport given the travails heard daily in the news about the economy. …

No, Mr. President. I Won’t Stand Down.

I tried so hard to keep an open mind about this Obama guy.  The optimism of our people on Inauguration Day was infectious.  The snappy patter of the “three words” video had my toes tapping and heart filled with optimism.  Alas, the honeymoon is over.  …

A few thoughts about freedom and real estate from the middle of an undisclosed cornfield

… I went to a farm forum yesterday and learned about the state of farming in Ohio. I think Ohio is returning to it’s agricultural roots. We are becoming the Green Belt, and I welcome that change. …

One More Thing: How Steve Jobs could return triumphant to Apple

Wouldn’t it be nice, if you were a cancer survivor suffering from a serious metabolic disorder, to be told by your doctor that you’d be good to go in June? Wouldn’t it be comforting to know that, come June, you’d be able to pick up right where you left off at the top of the tech world? …

Epiphany Marketing and Rocky Road ice cream?

I have talked about and written on Mayoral Marketing before.  The basic premise of marketing, according to this theory, is to build a community of people who would elect you mayor.  This concept leads to some useful details on how we should go about marketing in order to accomplish this election. …

The Subprime Bank of America

Remember those impetuous, ne’er do well subprime borrowers and those greedy subprime lenders?  Writing about them is sooo… 2007 but I’m happy to report that both greed and reckless abandon are alive and well today…. …at Bank of America.

Amazon unveils Kindle for iPhone

Amazon.com just started shipping Kindle 2, the new version of its electronic book reader. Now it’s making another bold move in the market. The online retailer has started selling e-books on Apple’s iPhone and iPod touch. …

Democrats to Temper Mortgage Relief Bill

House Democrats have reached an agreement to narrow the impact of legislation allowing bankruptcy judges to modify troubled mortgages. …

How Much of YOUR PageRank Are You Wasting on Twitter?

… All that PageRank must come from somewhere. When people mention you on that silly network, you probably don’t get anything of lasting value…it simply steals links that would have occurred on the real web, and replaces them with junk rel=nofollow links, surrounded by trivial bits of content. …

Not Ideology… Terminology

Do you still wonder whether banks will be nationalized?  Does the idea of an auto manufacturer declaring bankruptcy scare you even just a little?  Tell me you’re not still engaged in any discussions on whether or not the response to our economic crisis has been a step toward “socialism!” …

Scenius by BloodhoundBlog. Echo this scene.

rant1.jpgI knew this day would come. The day when an injustice would force me to take my virtual pen in hand and thrust it towards those who dare to test my patience and sanity.

Let me start this story by stating my bias against the mortgage behemoth Wells Fargo Home Mortgage. I come by this bias quite honestly, as my previous dealings with them - as infrequent as they may have been - have always been less than desirable. So much so, that instead of preparing for tomorrow’s Thanksgiving feast - or partaking in an alcoholic beverage or two - I am focused like a laser beam to deliver this tale of woe.

I had a closing today. Perhaps I should say - today was spent at a closing. At least that would be a more accurate description. To Wells Fargo’s credit… it took place on just one day - instead of two or three days, as some of my previous experiences.

It was a miserable end to a saga that started nearly three years ago. In early 2004, I took a listing in a not-so-desirable part of town. I worked hard to get it sold… and eventually did. Well, sort of. For the most part, anyway.

Back then, the Buyer’s lender threw some last minute conditions at the Buyers, and we did a unilateral extension for one week (as provided in the contract) so that the Buyers could clear the conditions. The Buyers complied with the lender’s requests, and we thought we had a clear to close. As fate would have it, the lender’s underwriter was nowhere to be found to sign off on it - so we needed just one more day so that the loan package could be sent to the closing attorney the following day. Without the extension, we would be out-of-contract.

Unbeknownst to me, the Sellers (my clients) had been approached by Wells Fargo for a cash-out refinance loan which would give them some cash to pay off credit cards, buy a car, a new television, etcetera. The deal sounded so good to them - they decided that they didn’t want sell their home anymore. They told me they wanted out of the deal - and I told them that if they did not agree to the extension, they could back out. So they did not agree… and the house did not sell.

For the record - cutting one’s own throat does not make it hurt less. The Sellers were not sophisticated people, and if I would have told them that they needed to sign the extension - they would have done it… no question about it. And I would have been paid handsomely, with both sides of the transaction.

Working for free. What a concept. It wasn’t the first time… and surely won’t be the last. It’s not a goal - but sometimes it can’t be avoided. Such is the life of a real estate agent. C’est la vie.

Fast forward a couple of years. I get a phone call from the wife, “I need to sell the house! Will you help me?”

“Sure, I’ll help you,” I assured her. “When can you and the hubby meet with me?”

“Oh, we got divorced,” she said, “but I got the house in the divorce settlement.”

So I set the appointment, pulled comparables, and started to analyze her local market. The picture didn’t look too bright in her neck of the woods, as prices were stagnant and market times were long. Lots of expired listings. Very few sales. Then I pulled her tax record.

Yikes! The mortgage (that was previously unbeknownst to me) was now jumping off the page to taunt me. And taunt me, it did. I couldn’t believe Wells Fargo loaned them that much money… wait - sure I could - they were still doing that crap back in 2004.

So I listed it for payoff plus brokerage fee, and hoped for the best. She might have been given the house in the divorce… but there was no equity. More like negative equity.

I did get it under contract with a co-op broker… without forcing a short sale… but it wouldn’t appraise for the contract price. At that time, Wells Fargo was not in the mood for a short sale, so back on the market it went. After all - most buyers will NOT buy a home for more than the appraisal.

Meanwhile, the seller was so far behind on her payments - she moved out. Now we have a house with no utilities turned on, trash strewn throughout the house, grass growing knee-high… and to top it off - someone threw a rock through one of the windows. Add to all that - the lender had filed for foreclosure. Not a pretty picture.

The vultures started to circle, as expected. We presented a few low-ball offers which were rejected. Not quickly rejected, mind you. I would send the offer… and Wells Fargo would sit on it for a week or so before they would respond.

The last time around, they took so long - I was starting to get upset. The excuse? “The Seller didn’t sign the offer.” Well she didn’t sign any of the other offers, either… how could she? She didn’t have the money to bring to closing. THEY needed to approve it, first. Then she could sign.

We finally got an offer that Wells could agree to. Although the Buyer was not asking for any concessions, Wells Fargo wanted me to calculate a Seller’s Net Sheet for them. No problem… I drafted it up, and faxed it over with the caveat that I could not ascertain the taxes due - but I would estimate them based on the county tax records. Since Wells Fargo actually PAYS the taxes from the Seller’s escrow account, they know EXACTLY how much the taxes are.

Wells Fargo sent me one of THEIR Seller’s Net Sheet forms for me to fill out - with the brokerage fee cut by 2%, as they told me that they would not agree to a short sale without the agents taking the commission cut. So, in the interest of all parties… we accepted the commission cut and put the home under contract.

Since I had already sold (well, sort of sold) this home before… I knew of a title problem that existed that would need to be corrected - so I told the Buyer’s Agent to get the ball rolling with the closing attorney so that they could order a title search. I told her we needed time to get the title company to bind around this defect on the title. This instruction became a weekly conversation. Every week for six weeks.

Did I mention that the title problem was due to the title work that Wells Fargo ordered on the refi? Or did I mention that the title company Wells Fargo used were so fly-by-night, they were no longer in business? Consider it mentioned.

But I digress. Every time I called the Buyer’s lender, they didn’t have a clue as to what was going on. Both the lender, as well as the Buyer’s Agent, told me that the Buyer is not only an investor, but he is also an appraiser and a ‘hard money’ lender… and he may just decide to bring cash to closing instead of financing. It just depends on the sale of some of his real estate portfolio.

Normally, I would require proof of funds under these circumstances… as well as require a larger earnest money deposit. But since the Seller was not going to be inconvenienced (she had already moved out) nor would she lose any more money (the house was headed for sale on the county courthouse steps) I didn’t push the issue. Sometimes you have to pick your fights carefully. You gain nothing if you win the battle - yet lose the war.

As a side note, in addition to the aggravation regarding the Buyer and their ineffective agent… the Buyer was offering this particular home for sale on his investment website - though he had no authority to do so. In Georgia, you can only advertise a home for sale if you own it… or have an agreement with the owner… for which he did not. On top of everything else, he had some really bogus comps online to support the inflated price he was asking for the property. Not all that easy to explain, if you’re an Appraiser in front of the Real Estate Commission.

When I discovered this, I immediately notified the Buyer’s Agent that her client did not have an assignment clause in the contract, and thus did not have the legal authority to offer this home for sale. I also informed her that as a professional photographer, I was not amused by his theft of my images for his use in the illegal promotion of said property. I ordered them to cease and desist.

For the record - he did not cease the use of my images, nor did he cease promoting the property. So I downloaded documents from his website every week or so, including screenshots. You never know when you might need a negotiating tool in your arsenal… and don’t think for a moment that I wouldn’t break it out, should he try to back out of this deal. I’m a nice guy… but I will fight dirty, if I have to. And this is a fight that could easily cost him his Appraisers license.

Getting back to the events of the day, we scheduled the closing for 10:00 in the morning, as the Seller works the third shift. We were both there at 9:30 ready to go. The attorney faxed the HUD settlement sheet over to Wells Fargo for their review. They found an error with the HUD (which was quickly corrected) and the attorney faxed it back to Wells for their approval.

Wells called back and said that they were not going to approve the payoff because my Seller’s Net Sheet didn’t agree with the HUD. The discrepancy was regarding ~$400 in city taxes - taxes that I couldn’t account for, as I only have access to county tax records - not city tax records. Besides, once again - WELLS FARGO PAYS THE TAXES FROM THE SELLER’S ESCROW ACCOUNT. These taxes should come as no surprise to Wells, if they would only review their own records. Other than the city taxes, my net sheet was within $15 of the actual net proceeds. Close enough, if you ask me. After all - it was an estimate.

So, instead of leaving the attorney’s office by 11:00… I was stuck there all day waiting for Wells Fargo to approve this sale. I called Wells at least four times, and the attorney called them as many times… but they never would return our calls. They just left us there, sitting in the lobby of the attorney’s office all day. No courtesy call - nothing.

We missed lunch. I missed an appointment with my hairdresser for a much-needed and long overdue haircut. The Seller was missing sleep. We finally decided to close in escrow (that’s where we sign everything, but no title is transferred or money changes hands) and we left. A half an hour later, the attorney calls me to tell me I can come back to pick up my paperwork and check.

So here is the kicker: Wells Fargo took a $10,000 hit; the Seller gets a 1099 for $10,000 of income (well, she did get it… and spent it back in 2004); and I got to do twice the work - for one-third of the money… not to mention waiting nearly three years to get paid.

So Happy Thanksgiving to you, Wells Fargo.

I hope you choke on a neck bone.

8 Responses to “A Thanksgiving Real Estate Rant”

Be thankful it wasn’t worse :) Better days ahead.
Happy Thanksgiving to you and your family.

Doug - If it makes you feel any better, you’re not the Lone Ranger. Also, you’ve inspired me to tell a story or two myself.

I wonder if Wells Fargo pays any attention to stories like yours? They have to have seen it.

I am thankful, Joe. Thankful it wasn’t a two - or worse yet - THREE day closing. :shock:
I hope your Thanksgiving was a great one!

Jeff: I’m glad I could inspire you… I’ll be looking for your stories!

Wells probably doesn’t really care. If they did, they might do something about it.

Phew what a nightmare.

If you really knew anything about how any lender works it’s the loan officer not the lender itself that screwed up for you. Find a good, honest, reliable loan officer (yes, they exist) and then stick with them, no matter what lender they work for–even Wells Fargo. You think you have bad Wells Fargo stories? Man oh man, there’s about 10x as many bad realtor stories—-but do we blame the broker? Duh. No. Get some responsibility in your posts.

>If you really knew anything about how any lender works it’s the loan officer not the lender itself that screwed up for you. Find a good, honest, reliable loan officer (yes, they exist) and then stick with them, no matter what lender they work for–even Wells Fargo. You think you have bad Wells Fargo stories? Man oh man, there’s about 10x as many bad realtor stories—-but do we blame the broker? Duh. No. Get some responsibility in your posts.

I appreciate your comments, Ted… but I have an idea how lenders work. And while you are correct in the assumption that the loan officer is number one in the chain of events that get screwed up - it is the institutional mindset that allows closing deadlines to pass with no regard for the parties involved.

I have a good, honest, and reliable loan officer, thank you. She makes the system work for me. If she worked for a company that couldn’t make deadlines as promised… she would go to work elsewhere.

And yes, there are tons of bad Realtor stories. I know. I’ve told quite a few of them in my day. And in some cases, I’ll blame the Broker, too. After all… the Broker is the one with the Broker’s license.

I don’t think I was being irresponsible in my post. It was an accurate description of my latest dealing with this mortgage giant.

The title agent-who also owns the company- did not do much of a checking if any, and a month after closing ,called to tell me he had mistakenly put the taxes into my account- the owner of the house had already paid the necessary taxes. I spent every penny on this house and did not make the mistake- title insur company never returned several inquiries from me. The previous owner has been calling me over and over to pay up- I can hardly make my house payment and think the title company should pay for its mistake, ????- The tax auditor will not take the money from the account back out. Please help. !(OHIO)

>Steve:

I’m not exactly sure what happened in your case, but it is customary for the settlement agent to prorate taxes as of the day of closing - which often results in some confusion as to who gets what money… and who must pay the tax bill.

When the taxes are not yet due… and have not been paid… it is customary for the buyer to receive a credit for the unpaid taxes - which must be paid by the buyer when the tax bill is due. If the seller has already paid the taxes, the seller receives a prorated amount of the taxes on the settlement statement for the portion of the year that the property will no longer be in his/her possession.

I would recommend finding a local chapter of the Legal Aid Society to see if they might be able to help you.

Something to say?