Over the years, I have worked hard to ensure our listings have been given the best exposure possible by using top notch imagery. The saying “a picture is worth a thousand words” is proven every day in the real estate business. Images are of paramount importance when marketing a property for top dollar.

In my article “Listings With No Pictures?” I describe how I believe some agents intentionally fail to use pictures for their personal benefit.

In addition to the images we upload to our listing services, we are now using a new concept referred to as a Single Property Website. It takes the idea of the virtual tour to the next level.

The concept of the Single Property Website puts the focus on the property - where it belongs - rather than the agent.

We secure the URL (web address) for the property using the street address - like www.2561woodcreekct.com for example.

 

Then we load our flash presentation up with lots of pictures and descriptions - detailing all the finer points of the property.

We include a downloadable printer-friendly flyer and seller’s property disclosure. Although this particular example doesn’t have them - we could easily add floor plans or a survey for the buyer’s reference… as well as any other document that might be of use to the buyer or selling agent.

We link with Google maps which gives the buyer directions to the property as well as satellite views of the surrounding area. We also link to Yahoo! Local for the local businesses.

We link to Sperling’s BestPlaces for neighborhood info which provides great demographic information, as well as the US Department of Education’s School Data website.

With voiceovers recorded and uploaded for each of the photos, this presentation is likely to be very different from any other property presentation you have ever seen.

We do provide a link to our MLS search engine, because if the home they are viewing is not the right one - we would like to help them in their quest to find their perfect match.

Unlike most agents that plaster their pictures and contact information all over each web page, we chose to have a simple contact link to bring up our contact information.

When it comes to marketing, putting the property first is a foreign concept in this business. We look forward to making it the standard by which all other agents will be judged.

Posted by Doug Quance on Tuesday, January 2nd, 2007 at 4:27 pm.