Scenius: Switched-On Marketing

Scenius: Switched-On Marketing

Blogging is dead? Pulease! So is email then.
... Blogging is not dead, it has merely found its place in the grand scheme of all things social media. ...

Times Extra Adds Outside Sources to New York Times [News Aggregation]
The New York Times launched a new version of their front page today, "Times Extra," that incorporates up to eight related or supporting blog posts and news articles from outside sources, including news firms the Times could be seen as in direct competition with. ...

Marketing is Everyone’s Job
... But, here’s a little flash - anyone associated with your business that comes into contact with a prospect or customer is performing a marketing function. ...

Media Literacy for SEOs (or, Why SEO Outing is Bad)
About a month ago I was chatting with Rand via email. He explained that he thought that the perception that SEO is manipulative was harming the industry, in part to justify his outing strategy. ...

A New, Wider YouTube Template
The template of Google-owned YouTube got an overhaul. ...

Stirred but not Shaken
There’s probably no pressing need to own up to this right now but I’m isolating in front of my laptop at 3 AM and anything but Facebook and internet Texas Hold ‘em seems like a heart healthy idea. ...

NAR approves spending for legal fights
Directors for the National Association of Realtors have approved contributions of up to $100,000 for legal costs incurred by Realtor-affiliated multiple listing services and associations in South Carolina in response to U.S. Justice Department antitrust complaints. ...

Making Credit Rating Agencies Credible
The Securities and Exchange Commission (SEC) is getting tough on credit rating agencies. ...

Treasury may lower mortgage rates?
... Okay, not to rain on everyone’s parade, but let’s take a logical look at the numbers and the statistics behind it. ...

Wondering how much of your money will go towards “fixing” the problem?
A great graph by EconomPicData shows just how much of the cash dolled out by Hank Paulson will actually remain in the system. ...

Obama Supports Help for Homeowners
President-elect Barack Obama said he wants to see some of the $700 billion bailout money used to help homeowners with troubled mortgages, not just ailing financial institutions. ...

Negotiation Tips for the Obscenely Timid Agent
If you neglect to build your negotating skills, your real estate career will be short. ...

Deadline for MLSs to Adopt VOW Policy — February 15, 2009
In his post MLSs Under the Gun, Brian Larson alerts us that all NAR-affiliated MLSs must adopt a VOW policy on or before February 15, 2009, to comply with the settlement in the NAR/DOJ litigation. ...

SEO Sales Spammers Make the Rest of Us Look Bad But We Should Keep Marketing Anyway
Every industry has its thieves. The ones in the SEO world have created a black mark that makes the entire industry look bad and has caused many in our industry to frown on legitimate forms of advertising. ...

Beginners Guide to Sphinn
I decided to follow up with a guide on a site even more important to those in SEO - Sphinn, the social media site for internet marketers. ...

Real estate forecasting 2009
Wondering if the market has reached bottom yet? ...

Stop Blaming the CRA and ‘poor people’ For This Mess
A while ago, I wrote a blog about how poor people and certain ethnic groups were being blamed for our current mortgage crisis. ...

The Used Future
The most shocking aspect of the original Star Wars films on first viewing so long ago was not their gee-wizardry, or the coolness of alternative worlds so richly rendered, or even the arch-mythic story of a hero in the space age, but the brand new idea that the future could be gritty, worn, dilapidated and a mixed bag of modern and ancient. ...

Twitter automation, a terrible trend
A trend I'm seeing develop on Twitter is the use of automation for such things as auto-follows, auto-responses (which often include a pitch...visit my blog at www...) and scheduled tweets. ...

Even on the web, you sell with senses.
One of the great things about NEW media is that it is new. New audiences shift around as they try to find what they like on the web. It is our job to reach and entice them to the products that we wish to sell. ...

Ask The Broker: Can We Sell Our Home By Short Sale?
You might be a candidate for a short sale - but only if you can demonstrate that you can no longer afford the home. ...

Will You Be Seth Godin’s Apprentice?
A little over one month from now, you could be sitting in Seth Godin’s office, working as his apprentice. ...

The Online Sky Is Holding
According to Comscore, the online commerce world did not have a Blue Monday. Spending on "Black Monday" was up 15% year on year. ...

Legal Reasons for Making Late Payments on Your Mortgage
Unfortunately, there really is no such thing as a legal late payment. You borrowed the money, signed a contract, and it accrues interest according to that contract. You owe this money, and it only gets worse if you don't pay it. ...

Starberry launches blog posting from iPhones for agents.
Rus and Ben of Starberry are two of the most innovative guys in the online property space. They’ve just launched an iPhone application that allows agents to blog direct from the iPhone. Brilliant. This is all part of the bigger trends for property websites. ...

Easy Wi-Fi Takes Annoyances Out of Free AT&T Hotspots
... Fun stuff, but free (until Friday, Dec. 5) iPhone app Easy Wi-Fi for AT&T can make it much simpler. ...

Roommates.com liable under Fair Housing Act
A federal district judge has ruled the Web site Roommates.com can be held liable for violations of the Fair Housing Act because it requires users to disclose their gender, sexual orientation and family status, and allows them to use the same information about others to facilitate roommate matches. ...

WordPress 2.7 Hits WordPress.com Thursday
WordPress 2.7 will arrive on Thursday, December 4, 2008, at 8PM Eastern Time in the United States. ...

Eight Great Reasons to Buy a Home Today
There are many reasons to buy a home, but the most common is to have control of one's own space. ...

LandAmerica’s Collapse Leaves Investors Looking for Cash
The collapse of LandAmerica has left investors scrambling to recover money in what was supposed to be a short-term and low-risk arrangement. ...

Profitable Publishing in the Digital Age: the Archivist vs the Anarchist
... So far I am winning that bet, but only because I view SEO as an extension of marketing and have aggressively re-invested profits toward growth...which got me to thinking of publishing trends that will grow in the years to come. ...

Lenders Tiptoe Into Bulk Sales
Lenders are starting to warm to the idea of selling foreclosed homes in bulk to investors, a departure from the practice of selling homes one at a time. ...

46 Year Record…..
The 10 year Treasury Yields are at a 46 year low.   Let me rephrase that, my parents had only been married for a year when the 10 year Yield was that low. ...

Mortgage Delinquencies Hit ~4% in 3Q
Look out. To be expected delinquencies are on the rise, almost double historical rates. What does this mean? Change and Opportunity. ...

YouTube API Application Directory
YouTube released a directory of sites which make use of the YouTube API. ...

Voice Dialer Brings Fast, Impressive Voice Dialing to Your iPhone
iPhone only: As its name suggests, free iPhone application Voice Dialer adds voice dialing to your iPhone. More accurately, though, Voice Dialer is a contact search-by-voice app that also does autodialing. ...

Fractional Homeownership-Good Idea or Not?
These crazy times demand that we re-think how we view home ownership with creative economic solutions. ...

Locked A New, Low Mortgage Rate? Learn From Lucille Ball.
Americans refinancing into today's low mortgage rates would do well to watch this I Love Lucy video. ...

How Do You Decide Who to Follow on Twitter?
I wanted to spin it around and look at some of the criteria I have for who I decide to follow on Twitter. ...

Apple Lists Top Free (and Paid) iPhone Apps
Apple releases a list of the most popular free and paid iPhone and iPod touch apps in the iTunes Store with Pandora, Shazam, and Remote leading the charge in the free section. ...

Mortgage Market Update for 12-2-2008
The stock market is staging a bit of a rally today.   Why?  Because Ford said they expect to make a profit in 2011.  Once again, like last week, the market is reacting to emotion and, in this case, saying, “Oh good, the auto industry is in okay shape!” ...

Real Estate Trends Update: Fidelity Backs Out of LandAmerica Deal
On November 7th, while I was at the NAR convention in Orlando, Fidelity surprised us all by announcing that it would be acquiring LandAmerica in an all stock deal valued at $128 million. ...

Keep Your Dirty Laundry In The Basket If You Want Clients For Life.
There are three main reasons most people don't refer to an agent (or any sales person) they used in the past to represent them in future transactions. The agent didn't do a good job, the agent didn't stay in contact or the home buyer or seller knows WAY too much about the agent's ...

Why markets aren’t – and are – rational
News reports about yesterday’s 679 point drop in the Dow all blamed a study stating what was self-evident: We are in a recession and have been in one for the past year. ...

Google Buys 20 Million Archived Newspaper Pages
Google has upped its commitment to bringing newspaper archives online, first announced in September, by buying 20 million historical pages from Paper of Record, covering the U.S., Canada, Mexico, and Europe. Good news for scholars, students, and "Day you were born" print-out gifts. ...

Beazer Homes Has Rough Quarter, Will They Make It?
Beazer Homes has come out with their 4th quarter numbers and it was pretty ugly. ...

On the House
Free cars and speed boats, gas cards packed with thousands of dollars, personal-training sessions -- homeowners across the U.S. are resorting to imaginative ploys to reel in potential buyers. ...

Shift Happens. Read This Book.
This is the book I am telling all of my friends in the real estate business to get and read. It is so well researched that those of you who like statistics will be impressed just with some of the stats. Those who may have hit a rough patch and found their business in a bit of a skid will find it to be just what the doctor ordered. Those who are already doing just fine will find a very put together write up of what they are already doing. I haven’t found anyone doing really well who didn’t find something in this book that they could use. Now. ...

Charity SEO
PeterD recently finished up The Non-profit Guide to Search Engine Marketing, a free 16 page guide to search engine marketing for non-profit organization websites. ...

SMS Text Messaging for Real Estate
It's a pretty sure bet that you have a cell phone. What about text messaging, do you use it? If you don't, consider yourself in a very small minority. Nielsen Mobile surveys shows that by the second quarter of 2008, text messages had exceeded the number of cell phone calls by an impressive margin. ...

Scenius by BloodhoundBlog.com

Featuring Jeff Brown of Brown & Brown, Inc.

Today we have the first part of an interview with Jeff Brown of Brown & Brown, Inc. Jeff is a Real Estate Broker with over 30 years experience specializing in real estate investments.

Doug: Thank you for taking the time with us today, Jeff. At this very moment, I have two clients that are interested in investing in real estate for the long term. As similar as their goals may seem, they are very different people.

One investor is a working gentleman in his late 30’s with up to $15K he could use for investing, which represents most of his liquid assets. We’ll call him Dick. He has other assets (401K, etc.) that he would rather not touch. He has the energy and inclination to fix up properties. His last venture in rental properties was difficult due to vacancy and tenant problems. He sold that property a few years ago.

The other investor is a retired lady in her late 50’s with up to $100K she could use for investing, which represents roughly half of her liquid assets. We’ll call her Jane. She doesn’t have the energy or inclination to fix up properties. She likes to travel, and would probably want to use a management company to handle her rentals.

Neither of them want properties with negative cash flow.

Dick is putting one child through college, with the other one starting next year. Jane sold her business, and she doesn’t have any income right now. Obviously, positive cash flow would be nice - but avoiding negative cash flow would be important.

Where should Dick and Jane start?

Jeff: First we have to find out where they are now. As you’re aware, my philosophy is based upon what I call Purposeful Planning. Where are you now? Where do you want to be? How long do we have to get there?

Sounds simple, but in execution we often find Point B to be more than a little elusive. ‘B’ is how much retirement income you require. Though it’s an objective number, it’s also has a very subject slant to it as you might imagine.

In San Diego you couldn’t pay attention with $15K. :) What can Dick do with that in Atlanta?

Doug: Not too much, but there are opportunities. I saw a duplex in the MLS today for $139K in need of some work… and others can be had for as little as $170K. Luckily we still have inexpensive properties here in the Peach State. Here it is:

139duplex.jpg

Now trying to figure out where you want to be in the future can be very elusive. We know Dick is not as old as Jane, so he might have a little more time to work with. For the purpose of our example, let’s assume both Dick and Jane would like growth with as little negative cash flow as possible.

Although Dick doesn’t have much money to start with - he does have twenty more years… and the energy of youth for that sweat equity. That must be worth something, right?

Jeff: Absolutely – but I have an idea for these two that makes sense, and will end up making them more money than they might have otherwise. Let’s partner them up. They’ll both go on title. We’ll locate small fixers that can be turned around for Dick’s $15K or less. Jane will front the down and closing costs. They’ll split the profits 50/50 because Dick will make up for any unbalanced cash outlay by his labor. I’ve done this before with solid results.

This will allow Jane to make some quick gains right away instead of waiting for the market to go up. Dick will benefit by having the pressure lifted financially. It’s a win-win all around. The Plan of course has more detailed than this, but you get the idea. I imagine you can acquire the $139K duplex for starters. Would I be out of line saying there’d be the potential for at least a $40-50K gain there? For me to continue along this line, knowing that information is critical.

What do you think?

Doug: Very interesting idea! I don’t know about the flip angle, unless we are talking about rehabbing, leasing - then selling for maximum value. I guess it all depends upon how much work and expense would go into the rehab. In this particular case, the comps are in the $150-160K range… so to get a decent return on the flip, the purchase would have to be aggressive.

Anyway, if they did not want to partner up with anyone (which I can understand) Dick might be able to consider a property on his own… if the repairs are relatively inexpensive. For the most part, I guess Dick’s options will be limited if he doesn’t find someone to partner up with.

Now Jane, on the other hand, has many options. She has adequate reserves for your famous "Sominex" account, as well as adequate funds for investing… as well as additional equity in her home. She has no debt other than her home… and that is a modest debt.

In researching some possibilities for her, I have noticed several California investors buying new homes here in Atlanta in the $200-250K range and renting them out for $1200-1500 a month. On the surface, this appears to be a losing proposition, as a 90% loan at current non-owner occupancy fixed rates would have us losing several hundreds of dollars each month in negative cash flow.

Is this where your neg-am loans come into play?

Jeff: Talk about teeing it up. :) Jane wants an investment that doesn’t have negative cash flow, or at least very little. She has another $100K in reserve, which is great. Before we get to Jane specifically though, let’s explain how neg-am loans work. For many investors, and in the minds of many, mostly mine, neg-am loans have been the catalyst for much of their success.

I’ll cut to the chase. Today you can obtain a loan for a duplex in which you don’t plan to occupy, with a start rate of 2%, with a payment based upon a 40 year amortization. The actual indexed rate will be around 8% or so, leaving a gap of 6%. This means on a $100K purchase with an 80% loan, you’ll incur about $4,800 in unpaid interest which will be added to your loan balance. Let’s see what has to happen in the market for the investor to break even with this setup. The depreciation of the building, and all of the personal property will amount to about $4K. (CPA says so) If the investor is taxed at a state/fed rate of 33.3% this results in tax savings of $1,400 or so. Let’s further assume the investment itself is a break even for cash flow. (even though most of our investors are breaking even with only 10% down) So, $4,800 is added to your loan balance; but you save $1,400 in income taxes through the property’s ability to shelter some of your income. This means you’re still behind by about $3,400. Therefore if your property increases in value by 3.4% as a rough average over the holding period, the neg-am loan was neutralized. This is usually the point at which some investors take umbrage at either owing more than they originally borrowed, or stressing about a potential ‘recasting’ of the loan itself. I’m not going to get into recasting since it’s not an experience I’ve seen happen first hand since I began using neg-ams back in the late ‘80’s. The following however is the case for using them for the purchase of investment property. If you’re buying for growth and you can reasonably predict the market won’t exceed 3.4% in annual growth, don’t invest there. You wouldn’t grow much regardless of what financing you used anyway. The smart money moves with the opportunities. Put more simply, investment capital tends to go where it can grow. See, this isn’t rocket science. :) But in the end, that’s not the magic that makes neg-ams special. It’s the ability to buy two properties instead of one for the same capital outlay. Appreciation therefore is now compounding on twice the amount, even though you’re not investing twice the capital. Your actual capital growth is doubled. Whether the appreciation is 3.5% or 35% you’re still way ahead going this way. At least that’s my experience in three different states over the last 20 years while using this loan. I understand there are those for whom this approach is not an option, based on there own philosophy. That’s a totally legitimate point of view. However, as alluded to earlier I’ve been using this approach since the loan’s very inception without one hiccup along the way. Like any tool in any discipline, it must be used within a Purposeful Plan, and with the proper understanding of what that Plan is trying to accomplish. It’s not for everyone.

Be sure to tune in to Part Two of this series!

Jeff Brown is the force behind "Bawldguy Talking"; his real estate investment blog. He is also a contributor to the BloodhoundBlog.

One Response to “Investing In Atlanta Real Estate - A Tale Of Two Investors - Part One”

[...] of you might know a little about him, as he is Jack in my interview with noted investment real estate broker Jeff Brown on my [...]

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