We might soon find out - using one of our listings

Our listing at 440 Coalville Drive in Lawrenceville had been listed for quite a while when the Seller called us up and asked us to professionally market the home.

The home looked very different from the pictures that the previous agent had taken… so much so that I was actually surprised. The home has an unusual floor plan - and most people simply do not have the imagination required to see how this space can be used.

I quickly realized that this home is a definite candidate for a staging, and referred the Seller to the local Master Stagers in Atlanta. After evaluating the proposals, the Seller selected Arow Flemmer of Under The Willow Interiors.

Arow is an Accredited Staging Professional Master as well as the 2007 President of the Atlanta chapter of the IAHSP. Believe me when I tell you that she lives and breathes staging.

Sometimes Arow will bring in another Staging Master to assist her with a project - and today’s adventure included Lisa Romans of First Impressions Real Estate Enhancement Group.

Both Arow and Lisa are very capable Interior Designers - real naturals. They came armed to the teeth with a trailer full of goodies, and systematically knocked out each room with flair.

Unlike the TV shows on HGTV, the real-life execution of a project like this is quite remarkable… and lasts more than a half an hour. You might think that the design is finished before they show up with the all the props. It’s not. What is done prior to arrival is the concept… but the final decisions and placements are made on location.

Ultimately, the goal is to remove the sterility of a vacant home and replace it with a warm and inviting flow and feel… and that goal was accomplished.

I liken this process to that of "getting dressed up". We all look better when we’ve showered, groomed, and put on nice clothes. Such is the case with staging a house.

I took the liberty of grabbing some video of this project and throwing a little clip together - I hope you enjoy it!