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Georgia Foreclosures Are Up - Resale Home Prices Are Down

Uber-blogger Real Estate Broker Extraordinaire Greg Swann just posted this entry over at Bloodhound Blog:

"If you’re chasing the market down, chances are you’ll never catch it. The trick to pricing a home for sale is to race the market down.

How’s that again? We’re in a declining market, that’s understood. It won’t be this way forever, but prices could continue their slow leak for quite a while longer.

What that means is that, whatever price you might get for your home today, you will probably get still less a month from now or three months from now."

One year ago today, I wrote an article that outlines an instance of chasing the market down that dovetails nicely with Greg’s take on this phenomenon.

"Recently, a man in Connecticut admitted that against his agent’s advice, he put his home on the market in 2005 for $2.1M.

At the time, it was really worth around $1.8M… but by his own admission - he was greedy.

Over the course of the months ahead, he reluctantly reduced the price over and over - but never in a big enough price reduction to attract a buyer.

He was chasing the market down.

He finally put the home under contract recently for $1.2M."

Homes, in general, are not selling well right now - and the few that are selling are comprised mostly of new homes; foreclosures; and desperate sellers… which is kind of redundant, as ALL sellers are desperate right now.

It’s getting increasingly difficult for sellers to convince me that they are ready to take the steps necessary to sell their homes… and those steps include merchandising their product; reconditioning their product; and pricing their product - properly.

Homes are no different than any other product. If you do not present a product to the market at a price that the market will bear - you’re going to be really good - at selling nothing.

 

2 Responses to “Another Year - And Not Much Has Changed In Atlanta Real Estate”

Great post, to the point and correct.

I think as more sellers start to hear this they will come around. It always takes a while for clients (buyers or sellers) to understand what is going on in the market, not matter how many times you tell them.

The tough part for some sellers is that they cannot price their home were it needs to be in order to sell because they don’t not have the money or equity to sell.

One question I ask of my sellers is, “Do you absolutely have to sell this home?” If the answer is “no,” then they should not even bother trying in this market as they most likely will not want to price the home where it needs to be in order to sell.

Something to say?

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