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How Can You Compete Against The Foreclosure Juggernaut?

If you are selling a home in Atlanta - you have a problem… don’t kid yourself otherwise. I don’t care how nice your home is… I don’t care how much you paid for it… I don’t care how well you’ve taken care of it… you are in competition with the real estate market Godzilla - the bank-owned property.

Last week I was on the phone with real estate investment broker Jeff Brown of Brown and Brown Investment Properties. Among the broad and diverse subjects we spoke about, I told Jeff about a local listing agent who is literally tearing up the market. His numbers were simply stunning.

He specializes in bank-owned properties.

We figured that his success was a result of not only obtaining the listing - but more importantly - convincing the bank to drop the price until the property sells. And sell, they are. To the bank, it’s simply a numbers game. Nothing emotional.

One of the properties he has currently listed is a home in a nice neighborhood that sold - new - in the summer of 2005 for $1.25 million. It is a four-sided brick home roughly 6000 square feet in size on a two acre lot in a gated subdivision. It has all the bells and whistles of a million dollar home - including the finished terrace level with home theatre. By all measures - it’s an extremely nice home that is still in very good condition.

This home went back to the bank nearly a year ago, and it went on the market at an aggressive price - with no takers. The price has continued to drop… and is now at $699K. Do you think any of the neighbors has a chance of selling their similar home for a decent price while this Godzilla is wrecking the neighborhood?

There isn’t a snowball’s chance in hell.

This week, a nice couple was referred to me to help them find and negotiate the purchase of a new home. Their intention was to find a distressed builder - but I quickly convinced them that we could find a better value in a bank-owned property that is only a few years old. I assured them that long before a builder will lose money on a property… the builder will go bankrupt and give it back to the bank.

Their thoughts of foreclosures might have been a little more like Greg Swann’s experience last week, but after viewing some of my recommendations online - they agreed to take a look.

So we looked at four foreclosures today, and for the most part - they were pretty decent. No serious damage. One of them was pretty much in perfect condition, actually… new paint and carpet - just like new.

Take a look at this slideshow of one of them. It’s a four-sided brick, 3400 square foot home on a full basement. It has hardwood floors throughout the main level; has a two-story foyer and two-story fireside great room; and five bedrooms with four full baths. It is a nice private gated community in a good school district.

For $375K - how are you going to compete with this?


Created with Admarket’s flickrSLiDR.

 

 

7 Responses to “If You Can’t Sell Your Home In Atlanta - Just Take A Look Down The Street”

Serious home buyers who don’t jump at the two places mentioned aren’t serious or home buyers.

Like I said on my blog yesterday, those for whom today’s opportunity was wasted will be asking themselves, ‘What Was I Thinkin”

I see ‘fantasy’ buys for your clients Big Guy. This window ain’t staying open forever.

My new clients have told me they want to place an offer on one - so that’s a start.

I agree - we won’t know the bottom until it’s well behind us…

That window will be closed before you know it.

Doug,

Great post. The market is wonky, that is why when we bought down in PTC we got in right after 9/11 and the airline industry was in a tizzy.

One question though, where is the house located. There is a big difference between Forsyth and Dunwoody (much less PTC) at 375K.

>Tom: Since it is not my listing - and I don’t have permission to market this property… I’ll simply say that it is in Gwinnett County.

:)

However, it would be a good value - pretty much anywhere in the greater Atlanta area.

Absolutely, and as long as it is not for sale in Sandy Springs, Buckhead, or Dunwoody I can live with it. If it was in those neighborhoods at that price then it would be time to get a little nervous.

ATL is just plain ol’ overbuilt. Coming down 85 yesterday from a hockey tourney I saw the Metro tote board over 100K. If that does not tell the story, nothing will.

>Tom: Actually, the current number of active listings is down over the last few months…

I agree - ATL is overbuilt. When I see all the new construction I wonder “What are they thinking?!!”

:lol:

[...] A year ago, there was an incredible selection of new construction available - much of it in the form of bank foreclosures. Builders who couldn’t sell their homes in 2007 saw much of their inventory sell as foreclosures in 2008 - and the trend continues. [...]

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