$42 Billion To Be Spent This Year Fighting The Spam Monster
As agents, we all want the next "killer app" that will bring us new business and sell all of our listings. Many of us go to extreme measures in this regard.
When the multiple listing service (MLS) here in Georgia went online, one of the features in it was the ability to email other agents. I knew instantly that this was going to be a bad idea… and I was right. To make matters worse, you have to delete each piece of spam one at a time.
I finally gave up. Who cares if there is 1057 unread emails in my MLS box? I’m not going to read them.
Since the number no longer grows… I can only assume that the agents who were sending this crap decided it wasn’t worth the effort. Instead, they try to send it to one of my real email addresses. Now there’s a bright idea.
Don’t get me wrong… many years ago, I sent out custom emails to area agents regarding special promotions of my listings. Not every listing was broadcast - just those properties that offered a selling agent bonus. But I don’t do that, anymore.
Thirty years ago today, Gary Thuerk - a California computer salesman - sent what is regarded as the first spam email on the ARPANET… which was the precursor to the Internet. Way to go, Gary! It is unknown whether or not it was a successful campaign.
Nowadays, I use spam filters on several of my email addresses - as I often receive over 1000 spam in a single day. I kid you not. And my spam filter is a friendly blocker that simply sends a reply back to the sender asking them to reply to my email so we know that they are a real person - and not a computer spambot.
As a result, the only time I see all these ridiculous spams - including all the real estate related ones… and there are many - is when I peruse my spam queue.
Some of the spammers have caught on and reply to my spam filter so that their spam will get through - and then I have to blacklist them. Banished to the bottom of the trash heap… never to be heard from again. When blacklisted, they don’t even show up in the queue.
It’s sad that we spent $35 billion last year fighting this nuisance… as well as the lost productive time perusing spam queues. As an agent who receives these spam from other agents, let me inform you - If I have a client for your listing, I’ll find it in the MLS! Geez, is that too hard to understand? Your best marketing tool is right under your nose!
The truth is, the best thing an agent can do for their seller clients is to list the property PROPERLY! Get the info rignt - make sure the listing is accurate - get good images uploaded to the MLS - and for God’s sake… PRICE IT PROPERLY!
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