Scenius: Switched-On Marketing

Scenius: Switched-On Marketing

Free “gifts” for real estate webloggers: “The need to deny influence is damaging to the soul”
On Vendorslut Eve, here are a couple of quick notes on free “gifts” and their intended influence. ...

Are You Ready To Be Sued In 2009?
Sorry to alarm you but seriously…are you prepared to be on the defending side of a big lawsuit in 2009? ...

Godaddy, You Go To Far.
Hello Godaddy.  I hate you.  A bunch.  Why?  Because everything is about you, not me. ...

Worst Recession Since the 30s Will end in 2009
Economists at Wells Fargo predict the economy will improve by the second half of 2009. ...

The Future of Real Estate Communication
Yesterday I was perusing online through my cell phone bill.  I took note that my two teenagers ages 15 and 17 had sent and received over 10,000 text messages – in December. ...

MLSs Should Pay Attention to Doc Searls
... I think the reason we get upset about What Twitter is Doing, or What Google Is Doing, is that we are too dependent on them. ...

On tap: Macworld and CES
It's time once again for tech companies to provide a glimpse of what they've been cooking up for the year ahead. TechFlash will be covering the Macworld Expo in San Francisco and the big Consumer Electronics Show in Las Vegas next week. ...

Recession Could Bring Big Change in What Consumers Demand in New Homes
What will new homes look like after this recession, which has brought construction nearly to a halt? ...

What would Greg Swann do? Integrity, transparency and Web 2.0
... But if you don’t sculpt and burnish your reputation for integrity in everything you do, you probably won’t have a chance to explain yourself later. ...

By publishing enough of the right information, Mom and Pop teams can triumph over Redfin, VOWs, Realty.bots or big-name brokers
... The problem Mom and Pop have, going forward, is a publishing problem. ...

New iPhone e-book application takes aim at Amazon’s Kindle
Is Apple's iPhone emerging as the primary competitor to Amazon's Kindle electronic book reader? ...

Fidelity closes LandAmerica deal
Fidelity National Financial Inc. has closed a deal to acquire troubled LandAmerica Financial Group Inc.'s underwriting companies, making the company the nation's largest title insurance underwriter. ...

Are All the Homes for Sale in Foreclosure? I Don’t Think So…
... Since the price drop-data is for November while mortgage rates declined in December, it may be that the market just needs time to respond. ...

8 Solutions to Keep 2009 from Going Down in Flames
... So, here’s a list of 8 solutions to your current economic, real estate woes. ...

The Frog and Scorpion (Millenium Edition)
... Blago is to public service what Bernard Madoff is to investment advisory; a modern day pirate, raping and plundering. ...

Learning to Appreciate the Arts
Not everyone appreciates the entertainment value of watching the body politic. ...

Top 10 Fastest Growing States in the United States 2007-2008
Do you want to live in a state that is growing rapidly? Then head to the Mountain West where six of the top 10 fastest growing states are located or the Southeast where 3 are located. ...

Mortgage Rates are at 50 year lows!
Mortgage markets improved last week for the second week in row. After the Federal Reserve said it would use “all available tools” to stimulate the economy, traders responded by driving mortgage rates to 50-year lows. ...

Social media is a tool and a mindset
A recent post by my good friend *John Jantsch asserts that "social media is a tool, it's not a religion, there are no real rules and we are experimenting every day." ...

Blog Blazers - Get a Glimpse in the Mind of 40 Successful Bloggers
One of the books that has hit my mailbox lately for review is Blog Blazers - a book of interviews with 40 top bloggers exploring how to create successful blogs. ...

John Kalinowski’s custom real estate signs - and his custom-made approach to everything at his new Cleveland real estate brokerage

Totally stunning email this morning from John Kalinowski of LiquidBlueRealty.com. John is a profile in courage, to my way of looking at things. He’s just launched a brand new brokerage. In this real estate market. In Cleveland. ...

Joe Strummer: My thoughts on the looming crisis
... In this essay, penned yesterday, Strummer shares with us his reflections upon the burgeoning economic crisis ...

Feedback: The Breakfast Of Champions.
People say ‘gimme feedback,’ but when you ‘give ‘em what they want,’ which is honest feedback, it comes off as harsh or whatever. ...

Random Thoughts For The New Year
For 30 days, consciously eschew multitasking when it comes to your professional life. ...

Welcome to the Anthropocene
... Some geologists believe human impact on the planet is so strong it warrants viewing this period of time now as the dawn of the Anthropocene. ...

A Poke (in the eye) from Facebook
... In Australia we were recently treated to a quick look behind Facebook’s curtain and I have to tell you: the king ain’t wearing any clothes! ...

Making a Scenius scene to make an impact on your target market
... With the right scene, you can aggregate content and share it with people you want to do business with. ...

“Ben Bernanke Is Now One Of Us” Booyah!
... Cheerleader Jim Cramer is now certifiably confident that housing will bottom in 2009 and the economy is saved because of the Fed’s recent action. ...

New “What If” Feature Added to HomeGain’s Home Values Tool
We launched a new “what if” feature to our instant home valuation tool earlier this evening. ...

A Web 2.0 feud: Zillow and Trulia
Is Zillow.com co-founder Rich Barton pilfering ideas from San Francisco rival Trulia? ...

What’s Macworld without Apple?
Apple surprised the tech world this afternoon with the news that CEO Steve Jobs won't be delivering the upcoming Macworld Expo keynote, and that this will be the company's last year at the annual conference. ...

The Fed Translated…
The Federal Open Market Committee decided today to establish a target range for the federal funds rate of 0 to 1/4 percent. ...

What matters more — Attitude or Aptitude? I had always put my money on Application, but I realized the best bet is all three
... But it doesn’t matter how many times you say, “I can do it!” — if you don’t actually know how to edit 1,407 files in four minutes. ...

Fed Drops Interest Rates To Near Zero
I am not sure what this will do to home sales, but the benchmark rate hitting near zero can not be great. ...

Predicting the Future of Residential Real Estate Brokerage
Okay, so they’re not really all "100%". Re/Max is now a maximum of a 95% split. Further, most of the 100% companies have various other more traditional splits (IE: 70 - 30) for those who can’t pay the standard monthly bill. ...

MGM Mirage Sells Treasure Island
MGM Mirage agreed to sell its Treasure Island Hotel & Casino for $775 million to billionaire Phil Ruffin, relieving pressure on the company. ...

The Millionaire’s Secret Trait That Attracts Crazy Amounts of Success
... The millionaires’ secret trait is: Generosity. ...

Bank-Owned Listings Shoot Up
... Since we pay by the record, this means that, for the markets we cover, the number of bank-owned listings not in the MLS has, in one month, increased 123%. ...

In Detroit, Idle is a Four Letter Word
In a prior life, before becoming a licensed real estate professional, I was responsible for implementing supply chain technology in the discrete manufacturing arena - more specifically - the auto industry. ...

Yet Again - The Importance of an Effective Web Presence
The NAR Profile of Home Buyers and Sellers 2008 is chock full of valuable information. ...

Is MLS destined for the cloud?
... How much value could be created by the Real Estate Standards Organization if it were able to implement and gain adoption on universal property IDs? ...

Hope and despair at the onset of economic recession: Who cares about the tunnel? All I can see is the light…
... If despair were a classroom discipline for which one could be tested and graded, I would probably flunk out. ...

Some of the best discussion yet on the RE.net
If you aren’t paying attention to the discussion on the future of real estate sales going on over many blogs the last week or so, you should go read up now and lay down some comments.  This is really good stuff. ...

Is an iPhone Under Your Tree This Christmas?
If you had but one item you could purchase or have someone get for you as that special gift this year, I would highly recommend the Apple iPhone. ...

Why Buy a House?
... Economic figures suggest that the whole world is falling apart and Armageddon is soon upon us. ...

Did Home Prices Hit a Lifetime Peak?

The lead story in USA Today suggests we may never again see housing prices as high as they were two years ago. That may be an overstatement. ...

Why Breaking This Childish Habit Would be an Ugly Mistake
... Professional Negotiator Peter Stark tells the story of a son who is a master at asking for something over and over again, from many different creative angles, until he accomplishes his goal. ...

Will Real Estate Ever Have a 900 Pound Gorilla?
... Take what is currently, factually, the really biggest real estate company in the world, Realogy: other than Sotheby’s what brand do they have that matters? ...

YourYoutubeMillions.biz - Make Easy Money on YouTube, Guaranteed
Remember seeing all those ads about making easy money with AdSense? Pretty soon those hucksters will be displaying ads on how to make easy money on YouTube, based in part on this NYT article about how a couple YouTube video creators are making $20,000 a month. ...

Redfin drops Microsoft Virtual Earth for Google Maps, looking for speed
Online real estate site Redfin, once a high-profile showcase for Microsoft's Virtual Earth technology, said this morning that it's switching exclusively to Google Maps in an effort to improve map-rendering speed on its site. ...

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Archive for October, 2008

September Gains Were Not A Sign Of A Housing Recovery

The jump in the number of resale homes sold nationally in September is welcome news to a battered U.S. housing market. Sales of existing homes of all types were up 5.5% nationally for the month to a seasonally adjusted annual rate (SAAR) of 5.18 million units, up 1.4% from the same month last year. Single-family home sales were up 6.2% to a SAAR of 4.62 million, 3.8% above the pace of last September.

This is the first year-over-year sales gain since November, 2005. According to the National Association of Realtors (NAR), 35-40%  of those sales were foreclosed or distressed properties - and 80% of those buyers intended to live in the homes they bought.

At first blush, these numbers look promising - but what the media fails to analyze is how changes in financing is responsible, in part, for these gains. The housing bill that was passed into law in July banned down payment assistance programs, and virtually all lenders immediately canceled those programs for loans that would not fund by September 30, 2008. Buyers who needed to take advantage of these programs moved quickly to ensure that they could buy their homes.

At the same time, foreclosure filings continued to rise in September - and the tsunami of subprime loans has not yet subsided. Many experts believe that by the end of the year, between a quarter to a third of all homes for sale are going to be foreclosures - thus keeping the housing market depressed through 2009. Currently, the absorption rate gives the U.S. a 10 month supply of homes.

Keep in mind that many of those foreclosed home sales in September were based upon contracts written in July and August - and at that time, we had not yet experienced the credit crisis. Add to that a stock market going from a bear market to a world-wide meltdown, and you can see why this writer does not see much light at the end of the tunnel - at least as far as sellers are concerned.

In the long term, I am bullish for both the stock market and the housing market. No one can predict the bottoms of either markets - but we can recognize when markets are depressed and where opportunities can be exploited. The first part of the equation of buying low and selling high - is buying low… and this market provides that opportunity.

For example, I have recently discovered great opportunites from both low-end as well as high-end properties here in the greater Atlanta area. Some of the recent properties I have found include a condo that can be bought for $40K in a community where the rents are around $700 a month… or a single family home that is only  a couple of years old with comparables in the $500-550K range - with a current list price of $360K.

Many homes in the 2006 price range of $400K to $600K are now getting killed from oversupply. These homes were built to accommodate  the demand from buyers who were able to use slick financing schemes to finance homes that would otherwise be out of their reach - and builders were more than happy to satisfy that demand. Many of these same homes are now selling for a steep discount, as those types of loans are no longer available. If you can afford a home in the $300-400K price range, NOW is the time to take advantage of these values.

Although a recession is looming, and the upside of the housing market  a few years away, the real gains may be realized by buyers who are able to take advantage of both today’s prices - and today’s relatively low interest rates. Many financial analysts predict a rise in long-term fixed mortgage rates, which means that buyers who lock in todays rates AND depressed prices may be the smartest real estate investors of all.


As always, if you have any questions regarding real estate in the greater Atlanta area, feel free to contact me here.

Atlanta Real Estate Agent Gets 14 Years In Federal Prison For Fraud

Posted by Doug Quance on October 11th, 2008

Just Another Facet In This World-wide Economic Crisis

Joseph Jetton, 61, was sentenced yesterday to 14 years in federal prison and ordered to pay $11.2 million in restitution for leading a mortgage fraud ring in the greater Atlanta metro area. He was charged with conspiracy, bank fraud, wire fraud, and money laundering, and was convicted after a three-week trial in November 2007.

During the final months of the housing boom, from late 2004 to early 2006, Jetton ran a scheme that involved unqualified straw purchasers; crooked loan officers; crooked builders; and crooked attorneys.

Jetton was able to profit through this maze of co-conspirators who assisted in the fraudulent purchase of properties by inflating the sale prices, and pocketing the difference on each transaction. The straw purchasers are reported to have received as much at $600K per property from the fraudulent loan proceeds.

You can view a copy of the indictment HERE.

Many of the co-conspirators were sentenced earlier this year. Like others in the business, I have been following this story, as it affects our industry - and my clients.

In January 2007, I warned the public to be wary of the mortgage fraud comparables, as this had become a serious problem that could easily spill over and harm an innocent buyer trying to make a good faith arms-length purchase.

Since I monitor foreclosures, I had already viewed some of the properties that Jetton’s gang had "purchased". I couldn’t write about most of them, as my gut feeling had always been that a fraud had been committed - but without evidence, I could not put my feelings into writing.

If there is one good thing to come out of the collapse of the housing market, it is that we will root out most of these criminals - and with due process, they’ll pay the price for their crimes.


As always, if you have any questions regarding real estate in the greater Atlanta area, feel free to contact me here.

Purchase Establishes Basis - Sale Determines Gain Or Loss

If there is one lesson to be learned from all of this calamity in the real estate market, it is that your gains or your losses are similiar to those in the stock market - they are tied to the point in time at which you acquire or sell an asset.

The goal, naturally, is to ‘buy low and sell high’.

Many people who bought real estate during the peak of the market feel that they have lost money. But have they lost money? Only if they sell.

Take someone who had bought a $200K home two years ago that might be worth $180K right now. Have they lost $20K? Only if they sell the property. Until they actually sell the home, the loss is only on paper. That same home could be worth more than $250K in five years - but if sold today, the loss will be finalized.

Some homeowners believed that they had actually made money when their home values went up - and then used second mortgages or equity credit lines to convert equity to cash. The reality is that they were simply borrowing more money.

The smart money - in both the stock and real estate markets - is chasing distressed assets. Why do you think world-class investor Warren Buffett just invested $5 billion in Goldman Sachs and $3 billion in General Electric?

Depressed markets provide the best buying opportunities, and the current market is no exception. If you are forced to sell in this market, you will be transferring your profit potential to the next owner - just like the big banks are doing right now.

In times like these - it’s good to be a buyer.


As always, if you have any questions regarding real estate in the greater Atlanta area, feel free to contact me here.