Scenius: Switched-On Marketing

Scenius: Switched-On Marketing

Free “gifts” for real estate webloggers: “The need to deny influence is damaging to the soul”
On Vendorslut Eve, here are a couple of quick notes on free “gifts” and their intended influence. ...

Are You Ready To Be Sued In 2009?
Sorry to alarm you but seriously…are you prepared to be on the defending side of a big lawsuit in 2009? ...

Godaddy, You Go To Far.
Hello Godaddy.  I hate you.  A bunch.  Why?  Because everything is about you, not me. ...

Worst Recession Since the 30s Will end in 2009
Economists at Wells Fargo predict the economy will improve by the second half of 2009. ...

The Future of Real Estate Communication
Yesterday I was perusing online through my cell phone bill.  I took note that my two teenagers ages 15 and 17 had sent and received over 10,000 text messages – in December. ...

MLSs Should Pay Attention to Doc Searls
... I think the reason we get upset about What Twitter is Doing, or What Google Is Doing, is that we are too dependent on them. ...

On tap: Macworld and CES
It's time once again for tech companies to provide a glimpse of what they've been cooking up for the year ahead. TechFlash will be covering the Macworld Expo in San Francisco and the big Consumer Electronics Show in Las Vegas next week. ...

Recession Could Bring Big Change in What Consumers Demand in New Homes
What will new homes look like after this recession, which has brought construction nearly to a halt? ...

What would Greg Swann do? Integrity, transparency and Web 2.0
... But if you don’t sculpt and burnish your reputation for integrity in everything you do, you probably won’t have a chance to explain yourself later. ...

By publishing enough of the right information, Mom and Pop teams can triumph over Redfin, VOWs, Realty.bots or big-name brokers
... The problem Mom and Pop have, going forward, is a publishing problem. ...

New iPhone e-book application takes aim at Amazon’s Kindle
Is Apple's iPhone emerging as the primary competitor to Amazon's Kindle electronic book reader? ...

Fidelity closes LandAmerica deal
Fidelity National Financial Inc. has closed a deal to acquire troubled LandAmerica Financial Group Inc.'s underwriting companies, making the company the nation's largest title insurance underwriter. ...

Are All the Homes for Sale in Foreclosure? I Don’t Think So…
... Since the price drop-data is for November while mortgage rates declined in December, it may be that the market just needs time to respond. ...

8 Solutions to Keep 2009 from Going Down in Flames
... So, here’s a list of 8 solutions to your current economic, real estate woes. ...

The Frog and Scorpion (Millenium Edition)
... Blago is to public service what Bernard Madoff is to investment advisory; a modern day pirate, raping and plundering. ...

Learning to Appreciate the Arts
Not everyone appreciates the entertainment value of watching the body politic. ...

Top 10 Fastest Growing States in the United States 2007-2008
Do you want to live in a state that is growing rapidly? Then head to the Mountain West where six of the top 10 fastest growing states are located or the Southeast where 3 are located. ...

Mortgage Rates are at 50 year lows!
Mortgage markets improved last week for the second week in row. After the Federal Reserve said it would use “all available tools” to stimulate the economy, traders responded by driving mortgage rates to 50-year lows. ...

Social media is a tool and a mindset
A recent post by my good friend *John Jantsch asserts that "social media is a tool, it's not a religion, there are no real rules and we are experimenting every day." ...

Blog Blazers - Get a Glimpse in the Mind of 40 Successful Bloggers
One of the books that has hit my mailbox lately for review is Blog Blazers - a book of interviews with 40 top bloggers exploring how to create successful blogs. ...

John Kalinowski’s custom real estate signs - and his custom-made approach to everything at his new Cleveland real estate brokerage

Totally stunning email this morning from John Kalinowski of LiquidBlueRealty.com. John is a profile in courage, to my way of looking at things. He’s just launched a brand new brokerage. In this real estate market. In Cleveland. ...

Joe Strummer: My thoughts on the looming crisis
... In this essay, penned yesterday, Strummer shares with us his reflections upon the burgeoning economic crisis ...

Feedback: The Breakfast Of Champions.
People say ‘gimme feedback,’ but when you ‘give ‘em what they want,’ which is honest feedback, it comes off as harsh or whatever. ...

Random Thoughts For The New Year
For 30 days, consciously eschew multitasking when it comes to your professional life. ...

Welcome to the Anthropocene
... Some geologists believe human impact on the planet is so strong it warrants viewing this period of time now as the dawn of the Anthropocene. ...

A Poke (in the eye) from Facebook
... In Australia we were recently treated to a quick look behind Facebook’s curtain and I have to tell you: the king ain’t wearing any clothes! ...

Making a Scenius scene to make an impact on your target market
... With the right scene, you can aggregate content and share it with people you want to do business with. ...

“Ben Bernanke Is Now One Of Us” Booyah!
... Cheerleader Jim Cramer is now certifiably confident that housing will bottom in 2009 and the economy is saved because of the Fed’s recent action. ...

New “What If” Feature Added to HomeGain’s Home Values Tool
We launched a new “what if” feature to our instant home valuation tool earlier this evening. ...

A Web 2.0 feud: Zillow and Trulia
Is Zillow.com co-founder Rich Barton pilfering ideas from San Francisco rival Trulia? ...

What’s Macworld without Apple?
Apple surprised the tech world this afternoon with the news that CEO Steve Jobs won't be delivering the upcoming Macworld Expo keynote, and that this will be the company's last year at the annual conference. ...

The Fed Translated…
The Federal Open Market Committee decided today to establish a target range for the federal funds rate of 0 to 1/4 percent. ...

What matters more — Attitude or Aptitude? I had always put my money on Application, but I realized the best bet is all three
... But it doesn’t matter how many times you say, “I can do it!” — if you don’t actually know how to edit 1,407 files in four minutes. ...

Fed Drops Interest Rates To Near Zero
I am not sure what this will do to home sales, but the benchmark rate hitting near zero can not be great. ...

Predicting the Future of Residential Real Estate Brokerage
Okay, so they’re not really all "100%". Re/Max is now a maximum of a 95% split. Further, most of the 100% companies have various other more traditional splits (IE: 70 - 30) for those who can’t pay the standard monthly bill. ...

MGM Mirage Sells Treasure Island
MGM Mirage agreed to sell its Treasure Island Hotel & Casino for $775 million to billionaire Phil Ruffin, relieving pressure on the company. ...

The Millionaire’s Secret Trait That Attracts Crazy Amounts of Success
... The millionaires’ secret trait is: Generosity. ...

Bank-Owned Listings Shoot Up
... Since we pay by the record, this means that, for the markets we cover, the number of bank-owned listings not in the MLS has, in one month, increased 123%. ...

In Detroit, Idle is a Four Letter Word
In a prior life, before becoming a licensed real estate professional, I was responsible for implementing supply chain technology in the discrete manufacturing arena - more specifically - the auto industry. ...

Yet Again - The Importance of an Effective Web Presence
The NAR Profile of Home Buyers and Sellers 2008 is chock full of valuable information. ...

Is MLS destined for the cloud?
... How much value could be created by the Real Estate Standards Organization if it were able to implement and gain adoption on universal property IDs? ...

Hope and despair at the onset of economic recession: Who cares about the tunnel? All I can see is the light…
... If despair were a classroom discipline for which one could be tested and graded, I would probably flunk out. ...

Some of the best discussion yet on the RE.net
If you aren’t paying attention to the discussion on the future of real estate sales going on over many blogs the last week or so, you should go read up now and lay down some comments.  This is really good stuff. ...

Is an iPhone Under Your Tree This Christmas?
If you had but one item you could purchase or have someone get for you as that special gift this year, I would highly recommend the Apple iPhone. ...

Why Buy a House?
... Economic figures suggest that the whole world is falling apart and Armageddon is soon upon us. ...

Did Home Prices Hit a Lifetime Peak?

The lead story in USA Today suggests we may never again see housing prices as high as they were two years ago. That may be an overstatement. ...

Why Breaking This Childish Habit Would be an Ugly Mistake
... Professional Negotiator Peter Stark tells the story of a son who is a master at asking for something over and over again, from many different creative angles, until he accomplishes his goal. ...

Will Real Estate Ever Have a 900 Pound Gorilla?
... Take what is currently, factually, the really biggest real estate company in the world, Realogy: other than Sotheby’s what brand do they have that matters? ...

YourYoutubeMillions.biz - Make Easy Money on YouTube, Guaranteed
Remember seeing all those ads about making easy money with AdSense? Pretty soon those hucksters will be displaying ads on how to make easy money on YouTube, based in part on this NYT article about how a couple YouTube video creators are making $20,000 a month. ...

Redfin drops Microsoft Virtual Earth for Google Maps, looking for speed
Online real estate site Redfin, once a high-profile showcase for Microsoft's Virtual Earth technology, said this morning that it's switching exclusively to Google Maps in an effort to improve map-rendering speed on its site. ...

Scenius by BloodhoundBlog. Echo this scene.

Archive for November, 2008

Are You A Candidate For A Short Sale Or A Foreclosure In Atlanta?

Posted by Doug Quance on November 26th, 2008

Helping Select Atlanta Homeowners Avoid A Foreclosure

One of the most difficult decisions a homeowner can make is to take action to leave a home they can no longer afford to keep. It is so difficult that most homeowners will freeze like a deer in the headlights - and then get mowed over by the sale of their property on the courthouse steps. Others will list their property for sale - but at such a high price that it will not attract any offers - once again resulting in foreclosure.

In today’s market, it is not uncommon to find many homeowners who do not have sufficient equity to sell their homes at market value - and still be able to pay all the expenses of that sale, which could include repairs, closing costs, and brokerage fees.

There is an alternative for many homeowners who find themselves unable to pay their mortgage - but it requires a proactive approach. It is called the short sale. A short sale occurs when a property is sold and the lender releases their lien for an amount less than what is owed. For this to occur, any secondary lienholders must also agree to release their liens, in most cases for substantially less than what is owed.

For a variety of reasons, not all attempts at a short sale can work. Homeowners who have ample assets will NOT be able to get a short payoff approved.  Second mortgages and other liens on the homeowner’s property - particularly IRS liens - can make the process very difficult to navigate, though not impossible.

One of the primary reasons for selling your home under the terms of a short sale is that you avoid a foreclosure. There’s nothing like the big, black mark of a foreclosure on your credit file… and many candidates for a short sale have otherwise fairly decent credit histories. While you will have some credit damage from late payments, a properly performed short sale will show your debt as paid in full - which preserves a great deal of your credit history that a foreclosure would otherwise destroy.

Another reason is that if you lose your home to foreclosure - and the lender sells the home for less money than you owed - the lender can seek a deficiency judgment against you.

In the past, when your lender accepted a short payoff, you would receive debt forgiveness… often accompanied by IRS form 1099-C showing the forgiveness as taxable income.  Under the Mortgage Forgiveness Debt Relief Act of 2007, taxpayers may exclude debt forgiven on their principal residence if the balance of their loan was less than $2 million. The limit is $1 million for a married person filing a separate return.

So you see - a short sale can be the best path to take when you can no longer afford to keep your home.

Time Is Precious  When Selling Your Home By Short Sale

The biggest mistake you can make is wasting time with an ordinary agent with an unrealistic list price. That is a recipe for disaster! Most agents don’t have  the foggiest idea about how to properly price a property to sell at a price that the lender can be convinced to accept.

Let me rephrase that. Your agent needs to be able to perform a comprehensive Broker Pricing Opinion - as well as take a variety of other factors into consideration - when putting the right price on your property. This price needs to be low enough to attract a buyer - without being unreasonably low, as your lender has to be convinced that your home could not sell for a higher price.

When an initial price has been established, systematic price reductions must be made - usually weekly - until an offer is presented. Keep in mind that as a homeowner who is seeking to sell by short sale - you are on a runaway train heading for the proverbial washed out bridge. You have a very limited amount of time to present an offer to your lender, so first and foremost - you need an offer. Without an offer,  you have nothing - as it is difficult to convince the lender to refrain from proceeding with the foreclosure without one.

Once an offer has been made and accepted, your agent will prepare the short sale package (or will contract a company to prepare the package for them) and then begin negotiations with your lender and any other lienholders.

This is a strange twist for many agents, because at this point - your agent becomes an advocate for the buyer. Your agent is working to get the buyer the property at the price s/he has agreed to pay… because a short sale at ANY price is in your best interest. Your agent has to convince your lender  (and any other lienholders) that the short sale is in their best interest, too.

Since you can not receive any money from any party when doing a short sale, the sale is the ultimate goal - not the price.

Be Wary Of The Tsunami Of Offers To Help In Your Mailbox

When your lender serves you with a Notice Of Default, your mailbox will be stuffed full with offers to "help". Most of these "offers" are nothing more than buzzards trying to profit from your misery. Many will offer to give you some "walking away money" in return for you signing your home over to them. Others will offer - for a fee - to bring your mortgage current and lease your home back to you.

It wouldn’t be so bad if the offers were only given by mail - but these people are relentless… and many of them will come to your home - often several times - in their quest to "help".

I won’t say that ALL of these offers are scams, but I will say that MOST of the people making these offers are nothing more  than vultures preying on the unfortunate. There are countless instances of these people talking homeowners into signing over their deeds, offering to take over their payments -  but the homes were still foreclosed, as the "helpers" did not make any payments or bring the mortgages current as promised.

To best protect your interests, you should only allow licensed professionals to assist you - not just anyone with a business card and some fast talk. You can sell your home by short sale with no out-of-pocket expenses on your part, as your lienholders will pay a reduced brokerage fee to those professionals who can perform a successful short sale.

When Is The Best Time To Get Started?

If you have missed a mortgage payment or two, and you do not have a realistic plan to bring your mortgage current - you need to act NOW. Time is not on your side.

Most lenders will not serve you with a Notice of Default until you are at least three months behind, so this extra time will be welcome in building your case for a short sale. Your agent will have more time to establish the true market value of your property and obtain an acceptable offer.

Over the last few years, I have referred potential short sale homeowners to other agents with mixed results. I now have a better idea of who the ideal candidate is for these types of transactions - and a better idea of how to prepare the short sale package for the lender and other lienholders. I am now able to refer these clients to other agents while personally assisting with the short sale package.

If you need some advice regarding your short sale in the greater Atlanta area, feel free to call me at 770-935-4045.


As always, if you have any questions regarding real estate in the greater Atlanta area, feel free to contact me here.

There Goes Another Preventable Foreclosure In Atlanta

Posted by Doug Quance on November 15th, 2008

Good Advice Can Be In Short Supply When Selling Your Home

It is becoming a frequent occurence that I find sellers who could have used some good advice when listing their properties for sale. Today I found an extreme example that I thought I would share with you.

This 1025 SF single family home built in 1960 was purchased in 2004 for $52,500 - apparently as investment property. In May 2007, the owner decided to sell the property - and listed it with an experienced agent for $114,900. This agent not only accepted a severely overpriced listing - he never uploaded pictures to the listing service.

In 94 days, the listing expired - and the seller listed the property in October 2007 for $72,000 with a different agent and agency. During the next 309 days, the price was reduced to $52,000 before the listing was withdrawn because the property had been foreclosed.

Shortly after the foreclosure, the property was listed for $14,250, and even with this ridiculously low price - it still took 37days before the property went under contract for a final sales price of $12,500. It closed on October 31, 2008.

While I was not consulted on this particular listing, I have had the opportunity to consult with many other sellers who found themselves in similar situations. Since the goal is to sell the property at the highest possible price - listing the property at a price that will attract a buyer is essential. Without a marketable list price - a sale is highly unlikely.

In our example above, the seller should have acknowledged the falling market and priced the property aggressively to ensure the sale.The initial price was the dream price from watching too much "Flip This House" on TV. The second agent was successful at getting a more reasonable price… but not a more marketable one. By chasing the market down, the seller was assured of helping everyone else sell their properties… not his.

I have been warning sellers about the softening Atlanta market since 2005 - and am often unsuccessful at convincing sellers to list their homes at prices that reflect current market conditions. Since I have no control over price, all I can do is refuse to list or extend a listing if the seller will not be reasonable.

A few days ago, I spoke with a previous client who told me that she wished she had taken my advice on pricing when I had her home  listed a few years ago. If she had done so, then she would have sold her home and downsized into a smaller, less expensive home as she had planned. Instead, she chose to let her listing expire,as she didn’t want to sell at a lower price.

Since then, she has watched the property values in her neighborhood plummet… and she now has a even bigger dilemma - her husband lost his job.

As it stands, her mortgage payments and other bills will wipe out her savings in a few months, as her retirement-aged husband is not likely to find another job paying anywhere near the $100K he had been earning. For her, hindsight is 20/20.

When taking a listing, I always provide the best pricing advice that I can to my clients… but ultimately, the price is the client’s call. Most of the time, my experience and instinct is correct - but sometimes the client is right, and I respect that. Although we can’t recapture the first few weeks of a new listing, we can always lower the price if we don’t get an appropriate response.

If you need to sell, be sure to ask a price that can be supported in today’s market - because anything more than that could spell disaster for you.


As always, if you have any questions regarding real estate in the greater Atlanta area, feel free to contact me here.
 

Prediction For The Local Atlanta Real Estate Market For 2009

Posted by Doug Quance on November 8th, 2008

Likely To Be A Year Of Few Winners And Many Losers

The housing slump - which led to the financial crisis - is likely to get worse across the country… and the Atlanta real estate market will not be immune. While Atlanta does have a diverse workforce, our economy is going through a silent shakedown that will rear its ugly head in the housing market.

Ultimately, housing must be affordable. In the past ten years, we have experienced  unprecedented growth in the number of large, luxurious homes priced in the $400-600K range that were built in the greater Atlanta area. Many agents, myself included, who did NOT push their clients into expensive homes by using unconventional financing, often wondered where all of these buyers were coming from - and what kind of jobs they had that allowed them to buy these homes. After all, the median household income for the area is around $55K per year.

We all know that many of these homes were purchased using ‘liar loans’ which required no income or asset verification… and often had artificially low payments for the first few years. As these loans began to reset to higher interest rates and corresponding payments - the house of cards began to fall. Having no other choice, buyers have been fleeing and the banks (and their investors) have been left holding the proverbial bag.

With many of these foreclosed homes on the market, the prices for these homes have dropped to below the actual cost to build - thus putting many builders into bankruptcy… thus fueling the cycle for even lower prices.

Since housing is such a large component of the U.S. economy, it is no surprise that the housing slump has adversely affected the economy. When a weak economy was met with an enormous spike in oil prices - the damage spread to the auto makers. While the U.S. economy is resilient enough to handle a downturn in either of these industries - it can not handle a downturn in both of them.

With recessionary fears in the minds of the public, consumer spending has been curbed - which further fuels the downward spiral. And as consumer spending is reduced, so is business income - and the revenue required to maintain the current employment levels of most companies. And with a recession at hand - many potential buyers are afraid to commit to making a housing purchase, thus softening the market even further.

A few days ago, I was talking to a client who is a member of  many Human Resources groups here in Atlanta. He told me that many companies are not only laying off workers that they do not need - they are firing many high-paid employees so that they can refill those positions with lower-cost workers. He mentioned a few examples, such as a software salesman who had been earning over $100K a year for the last ten years has now replaced with someone who will do the job for $60K.

That displaced worker will not likely find a job that pays as well as his previous one, so eventually his house will be on the market - competing with all the other foreclosures of similar homes. If he had equity in his home, the market has probably taken most of that away - and if not, he probably won’t be able to sell it anyway. Count him in the mass of future foreclosures yet to come in 2009.

I spoke with another previous client whose management position had just been eliminated from his place of employment. He recently refinanced his home to pay down credit cards… and now has no equity in his home. Faced with no income - and the likelihood that he will not find a job making over $100K a year - it is likely that his home will be foreclosed. It’s just a matter of time.

What this means is that the glut of homes that were built in this $400-600K range is going to remain - thus depressing prices in that price range for the next few years. That’s good news if you can afford to pick up these outstanding values - but bad news if you need to sell.

It also means that the demand for lower-cost housing is going to increase substantially. Homes in the $150-200K range are stabilizing, as the demand for rental properties in this range remains strong. That’s great news for those who are considering moving up into a nicer home, as they can more easily rent out their existing home than sell it in today’s market.

So the winners in 2009 will be the buyers, no doubt. Right now, they can pick up homes for well-under the cost to construct them while financing them at historically low interest rates. The losers will be those who bought what they could not afford; the builders who built what they could not sell; and the banks that can not recoup their investments on the courthouse steps.


As always, if you have any questions regarding real estate in the greater Atlanta area, feel free to contact me here.